28 best Amazon Prime Day deals 2023: Ninja, Audible and more

Calling all deal magpies, Amazon Prime Day is underway. For the uninitiated, the online giant’s annual sale is one of the biggest shopping events of the year, second only to Black Friday.

An opportunity to save on everything from tech, laptops, TVs and Apple products to home appliances, mattresses, fans, household essentials and so much more, the Prime Day sale runs for a full 48 hours.

Follow live: The best and latest Amazon Prime Day deals

The event kicked off yesterday (11 July) and is running until midnight tonight (Wednesday 12 July), so you’ve got just a few more hours to shop the deals. As always, IndyBest’s team of seasoned shoppers will be helping you sift through the duds by handpicking the best bargains in our dedicated guides and on our liveblog throughout the sale.

So, whether you’re looking to replace your old mattress, save on a cordless vacuum or stock up on your favourite skincare, pay attention to all the best deals below.

Best Amazon Prime Day deals 2023

Amazon’s newest and cheapest Alexa smart speaker has been reduced by a massive 60 per cent this Prime Day. “The Amazon Echo Pop is exceedingly good value. It’s fast and responsive, thanks to the improved processor, and it’s one of the cutest Amazon Echo devices we’ve ever laid eyes on, with two bright, deep colours and two more muted colours to choose from,” our writer said in their review. Ideal for kids’ bedrooms and bathrooms, this will bring Alexa to any room, at an affordable price. 

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Apple’s best ever wireless earbuds have just plummeted to an all-time low this Prime Day. The earbuds have genuinely never been discounted this heavily before. They offer extra features over the previous AirPods pro from 2021. As well as improved audio quality and battery life, you can now control the volume using the stems on the earbuds. The charging case now also has a loop on the side, to enable you to attach a lanyard, and there’s a speaker on the underside to help you locate it with the Find My app.

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Amazon launched its first-ever price cut on the PS5, after the console faced stock shortages in the first two years of its life. Bundled with one of the best PS5 games of 2022 – one that or writer called “it’s nothing short of a masterpiece”. You’ll save a whopping £80. You’re essentially saving £20 on the console and then getting God of War Ragnarok thrown in for free. It’s a powerful games console, with a huge library of titles to play through.

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With a discount just shy of 50 per cent, clean up with a corded vacuum cleaner from Shark. Noteworthy features for this upright vacuum include the brand’s anti-hair-wrap technology, which is ideal for households with pets; an anti-allergen seal, which should prevent dust and allergens from escaping into your home; and LED lights on the floorhead of the vacuum itself, which light up any dirt and dust that you might otherwise miss.

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Earning a place in our round-up of the best Bluetooth speakers, the JBL flip 6 is currently discounted by 37 per cent, thanks to this Prime Day deal. Dubbing it the best wrap-around style speaker, our tester noted how the flip 6 came out with “some serious bass”, adding that they loved the “ultra-bright indicator lights and the partyboost mode”. It packs in 12 hours of play time once it’s fully charged, and is somewhat accident-proof too, owing to its waterproof design.

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An ideal gift for Marvel fans, the Lego Infinity Gauntlet is a 590-piece set recreating Thanos’s iconic, universe-bothering handwear. It comprises individual moving fingers set with colourful Lego infinity stones, and rests on a display stand for showing off once built. Right now it can be yours for £20 off in the Prime Day sale – but just remember to use it responsibly, lest we all be turned to dust…

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Amazon is really rolling out the big deals this Prime Day. Case in point, Apple’s current-generation smartwatch has been reduced to its lowest-ever price. Said to be its most powerful watch yet, new features include temperature sensing, crash detection and sleep-stage monitoring. A huge upgrade on the Series 7, it still contains step-counting as well as workout- and calorie-tracking. In our review of the smartwatch, our tester said: “Apple Watch series 8 is slick and easy to use, and is very responsive and fast, whether you’re launching an app, getting directions on your Watch so you can keep your iPhone in your pocket, or setting a timer.”

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If you’ve had an air purifier on your wish list for months, Amazon has slashed the price of the smart 3000i series from Phillips by over £150. It’s safe to say you’re in good hands here too, as our review of the model touted the machine for being “incredibly effective, whisper quiet and energy efficient.” Designed to oust 99.97 per cent of allergens, dust, bacteria and other nasties, the 3000i series features a high-grade integrated filter with 360-degree airflow circulation, alongside night mode and ambient light control for while you’re asleep – and it’s even compatible with Alexa. What more could you want?

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This luxurious cleansing balm currently comes with a tempting 29 per cent discount. The multi-tasking beauty buy removes make-up and moisturises the skin, thanks to its nourishing ingredients like elderberry oil and starflower oil.

Our reviewer put this cleanser to the test and they said: “It has a buttery texture that melts instantly into an oil on contact with dry skin and feels like a mini spa treatment in your bathroom.”

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Audiobooks are having their moment, if you want to see what the fuss is about, you can currently get a three-month free trial of Amazon’s Audible membership. The subscription will get you three audiobooks for free, as well as unlimited listening to thousands of select audiobooks, podcasts and originals. Audible usually costs £7.99 per month, and if you cancel before your three months is up, you won’t be charged.

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Simba’s hybrid mattress just got even more appealing with a whopping 45 per cent off. Despite its low price, this mattress still features the brand’s patented sleep technology, comprising unique ‘Aerocoil’ micro-springs and cooling ‘Simbatex’ foam to help you get a comfortable night’s sleep. The hybrid essential also promises great support and temperature regulation throughout the night.

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A slightly older model of this Fitbit was named the best buy in our fitness tracker guide, so it only makes sense that we’d be impressed with this deal. “It’s really much more than a tracker, offering workout modes, an ECG sensor and sleep tracking, alongside features such as smartphone notifications, Spotify and contactless payments – all in a slimline body,” our tester said of the older model. And, with very similar features, plus seven days of battery life, we’re certain the Charge 5 will cover all bases, too. With a saving of 45 per cent, best believe we’ll be running towards this deal.

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Take your cooking game to the next level now there’s a 30 per cent saving on Ninja’s grill and air fryer hybrid. The multi-purpose appliance also boasts six cooking functions – including roasting, grilling and baking – and comes complete with a crisper basket, skewers, silicone mitt, cooking pot and more for expanding your mealtime repertoire. When testing a very similar model, we found the “top-notch” air fryer function meant chips were “golden brown and delicious, and cooked much quicker than a normal batch in the oven.”

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As the OG home hair treatment from Olaplex, this formula is a best seller and we can see why. In our review, our tester found that after using the formula alongside the no.0 intensive bond building hair treatment (was £28, now £19.99, Amazon.co.uk), the formula “worked wonders” on their split ends and created noticeably shinier locks – the best results they’d seen from at-home hair treatment, so it’s safe to say we’re fans. And with £10 off thanks to Amazon’s Prime Day sale, this is not a deal to be missed.

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If you’re looking for a beauty buy that’ll give you sparkling gnashers this Prime Day, you’re in luck because this whitening powder has been reduced by 20 per cent. It took the top spot in our review of the best teeth whitening kits, with our tester noting that it “gave a naturally upgraded white smile from just a couple of weeks’ use.” If you’re looking for that Hollywood-worthy smile, then this six-month teeth whitening supply is perfect for you.

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There’s 30 per cent off one of the best TVs you can buy right now. Launched in 2022, the LG C2 offers excellent picture quality thanks to its premium OLED panel, which produces rich contrast, vibrant colours and darker blacks. This model usually hovers around the £1,200 mark, but it now has a hefty discount. For more impressive discounts, read our guide to the best Amazon Prime Day TV deals.

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This Ninja dual zone air fryer is a no-brainer to invest in. The large capacity is teamed with six cooking functions (crisp, air fry, roast, bake, reheat and dehydrate) and two independent cooking zones that enable food to be ready at the same time. With room for up to eight portions, this go-to appliance for home chefs earned a spot in our review of the best air fryers. “If you love fried food and are after a quicker, healthier option, it’s worth making room for”, our tester said.

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If a new pillow is on the wishlist, look no further than this 35 per cent saving on Simba’s hybrid pillow. In our glowing review, our tester said: “Of all the pillows our reviewer has tested – from the £300 down fills to the very best memory foam – this is the pillow she sleeps on every night.” Offering the best of both worlds, the pillow has the loft and comfort of a feather fill, and the support and firmness of foam. Great for those with neck or back ache, it’s also “endlessly adaptable” to pregnancies, pains and more. It’s a “space-age pillow that lives up to its sci-fi promise”, they added.

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Save a third on snapping up a Kindle paperwhite, with this tempting deal. This is the 2021 model and key features include a 6.8in display screen, adjustable warm light, 16GB of storage space, 17 front LEDs and a 300 ppi glare-free display. It’s also waterproof, if you’re planning on reading by the pool this summer, and the USB-C charging port will handily connect to your phone and laptop charger. In a review of Amazon’s Kindle paperwhite, our writer praised its “crisp and paper-like display screen”. They also said: “The option to adjust the screen to be more blue or more amber also makes reading in bed more comfortable on the eyes.”

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This £150 saving on Sony’s popular over-ear headphones is well worth paying attention to. The best wireless headphones our reviewer has ever tested, the design offers the full package. “It’s rare to experience a pair of wireless headphones with this level of audio subtlety and technical prowess,” they said, adding that they “are class-leading headphones whose sound will be hard to beat for a long time to come.”

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Upgrade your old duvet with Simba’s coveted stratos hybrid design, now reduced by 35 per cent. Made from breathable cotton, the temperature regulating outer layer is teamed with a heat-dissipating fibre fil that makes the duvet ideal for hot summer nights. Three layers of hybrid comfort encourage a deeper sleep while the square quilting leaves you lump and bump free.

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An ever-popular Prime Day pick, this 2nd generation Ring video doorbell is reduced by 40 per cent. The HD camera enables two-way talk and there’s night vision so you don’t miss anything after dark either. Sync up your phone and receive notifications remotely, so you can find out when someone presses the doorbell or even walks past. Plus, you can sign up for a Ring Protect subscription to review or share footage. We named this Ring model best overall in our best video doorbells round-up, where our reviewer said “there’s an HD camera, with really good feedback to your phone” and it’s “an absolute breeze to install too.”

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The TikTok-famous alternative to Dyson’s coveted airwrap, Revlon’s one-step dryer and volumiser help create salon-quality hairstyles at home. Earning a spot in our round-up of the best hot brushes, our tester said: “It’s a brilliant budget buy, despite being quite noisy, and is very easy to get to grips with.” Working to detangle, dry and volumise hair simultaneously, the tool uses ionic technology to create less frizz and more shine. Right now, you can save nearly 50 per cent.

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Discounted by 28 per cent, Apple’s 2nd generation AirPods are back at their lowest-ever price (last seen more than a year ago). Despite launching back in 2019, they still pack a punch, with our reviewer noting they “are some of the very lightest in-ears you can find.” The design is unchanged since day one, “but improved electronics inside mean that, like on the Pro model, you can say, ‘Hey, Siri’ to invoke the virtual assistant without even touching the earbuds,” our tester added.

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Scanning, copying and printing in one, the Espon ecotank ET-2810 should certainly cover all your paper-related needs. It’s compact, chic (as far as printers go) and should slot into even the smallest of spaces. So, even if you’re sofa doubles up as your desk, you’re sure to find somewhere to place it.

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Already a pocket-friendly choice when it comes to maintaining your oral health, the Oral-B vitality pro is now half price. It features three brushing modes for daily clean, sensitive and unique sensitive plus, which would be a helpful feature for those trying to get into the habit of brushing gently. Helpfully, there’s a built-in two-minute timer, and a signal will let you know when 30 seconds is up, so you can move to a different area of your mouth.

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This is an IndyBest trusted brand and while we haven’t tried this model, we have reviewed the similar Garmin 245 music smartwatch. Our writer said: “Put simply, this lightweight watch includes pretty much everything you need as a runner.” So, though it’s a slightly different model, we think it’ll still impress – especially as it’s available for a little less cash too.

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Fancy whipping up some tasty smoothies at a reduced price? There’s a 33 per cent saving on this Nutribullet starter kit right now. It has a powerful 600W motor which can turn fruit and vegetables into liquid in seconds. The set includes a high-torque power base, extractor cup and 680ml tall cup. Plus, there’s a user manual complete with recipes for inspiration.

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Do you need Amazon Prime to buy Prime Day deals?

Yes, you do. Only Amazon Prime members can access the Amazon Prime Day discounts, so it’s worth signing up in advance of the sale to take advantage of the early deals and offers during the event itself.

An Amazon Prime membership costs £8.99 a month, and unlocks free deliveries, access to Prime Video and other bonuses not available to regular shoppers. Signing up is easy, just pop over to the Amazon Prime sign-up page and enter your details.

You can also sign up for a 30-day free trial ahead of Amazon Prime Day, then cancel your membership if Prime isn’t right for you.

When does Amazon Prime Day end?

Amazon Prime Day is a two-day sales event which started on Tuesday 11 July at 00:01. It will end at midnight tonight. That means Prime Day bargain hunters have less than 24 hours to shop a the discounts across all product categories. Keep an eye on our live blog for all the best deals during this time, so you don’t miss a single saving.

Voucher codes

For the latest discounts on tech, gadgets and more, try the links below:

Looking for more deals? Find all our dedicated Prime Day guides here, from tech to home appliances