on February 13 Super Bowl an ad that was displayed during the event CoinbaseIt has managed to attract a large number of visitors.
Considering that the audience of the Super Bowl was around 100 million, it is not surprising that the event featured a large number of crypto ads.
Aiming to reach a lot of new users in this way, cryptocurrency exchanges are looking for ways to turn such events into an opportunity for themselves. As a matter of fact, Coinbase has paid approximately 13 million dollars for the related advertisement.
What Happened on Super Bowl Night
Many cryptocurrency ads were featured at the giant sports event. However, the advertisement, which directed the viewers to the Coinbase platform with QR codes they scanned on their mobile phones, undoubtedly became the most noticeable promotion. In the ad, it was announced that users who participated in the Super Bowl Sunday will receive $15 Bitcoin for free. This has alarmed regulators on the grounds that it may adversely affect uninformed investors.
ICYMI 👀
Now that we have your attention we’d like to announce that we’re giving away $15 in BTC to anyone who joins Coinbase by 2/15.
Click below for more info and RT to tell your friends!
Sign up and see terms here → https://t.co/fKHisXZJJc pic.twitter.com/SDWUup2Ql5
— Coinbase (@coinbase) February 14, 2022
Shortly after the ad went live on Sunday afternoon, rumors surfaced on social media that Coinbase’s website had failed.
Coinbase Chief Product Officer Surojit Chatterjee made a statement on the subject after the Coinbase QR code advertisement.
There was an intensity like we’ve never seen before. This resulted in a short-term slowdown in service.
said.