This year’s Super Bowl turns into the ‘Crypto Bowl’ with crypto ads heavily featured throughout the event. The Super Bowl is the most watched sporting event of the year in the USA. That’s why crypto exchanges and companies have spent millions this year securing ad deals and gaining millions of views.
Major crypto exchanges like Coinbase, FTX, and Crypto.com are leading the billboard at this year’s Super Bowl. The final between the Cincinnati Bengals and The Los Angeles Rams, the two teams that actually made it to the Super Bowl, will be played at the SoFi stadium. SoFi is another major financial platform that also offers crypto trading services like Robinhood.
FTX Trading and exchange Crypto.com spent about $7 million for every 30 seconds of ad space. These ads will run between games and during featured shows. More than 100 million viewers are expected to watch the Super Bowl today. If even some of these audiences join these crypto trading platforms, companies will make huge profits.
Crypto ads stand out in the sports industry
The global crypto interest is heavily reflected in the sports industry. Sports like football, NFL, and NBA have millions of viewers worldwide. Integrating into this industry gives crypto exchanges a huge boost to bring more users into the crypto trading space.
Last year, the iconic Staples Center was renamed Crypto.com Arena. FTX Trading also acquired the naming rights to the American Airlines Arena in 2021 and has been the FTX arena ever since. Coinbase also recently became the official partner of the NBA. As such, the crypto advertising space is booming in the sports industry with more deals pending on the horizon.
What is the Super Bowl?
The Super Bowl may be a foreign term for non-American sports fans. It is a championship game to determine the NFL (National Football League) champion. Teams compete with each other throughout the year to book a spot in the Super Bowl. It is the second most watched sporting event in the world, right after the UEFA Champions League. This year’s final will be held on Sunday, February 14.