Confession from Microsoft CEO: We Made a Mistake in Mobile

Microsoft has a well-deserved reputation as one of the biggest names in the technology market and the manufacturer of the world’s largest personal computer operating system. Still, there are some areas where the company fails. Microsoft’s the most unsuccessful Among the initiatives Windows Phone takes the lead.

Head of the company since 2014 Satya Nadella In his recent statements, he showed that he regretted his decisions in the mobile product market. Speaking to Business Insider, Nadella thinks that the exit from the market could also be managed better.

Microsoft regrets its moves in the mobile market

Nadella, the current CEO of the company, said in his statement: The hardest decision he made during his time as CEO He said it was to get out of the smartphone market. According to the CEO, at the time, the company also stated that it thought they could find ways to invent an intermediate category between computers, tablets and phones.

A few years after Microsoft sold Nokia at a huge loss, it announced that Windows Phone was at the end of its life. The device was not very successful in the market either. Since then, Microsoft has released Surface Duo with Android operating system and Surface Duo 2 Although it has launched its devices on the market, the fact that there is no new model on the horizon and the lack of updates to existing models is considered a sign that these devices will not have a very long lifespan.

Previously, Microsoft founder Bill Gates to Android While he described their loss as his biggest mistake, previous CEO Steve Ballmer also considered it a mistake that they did not focus enough on the mobile market. Now staying away from developing its own devices, Microsoft maintains its presence in the mobile market with features such as Phone Link and agreements with Samsung.