Google, the first name that comes to mind when it comes to search engines in the internet world, has operated in many different areas over the years. The company faced important competitors in these sectors and sometimes found common ground with these names. The technology giant has a deep business connection with Apple, its biggest rival in many areas.
Google pays for being the “dominant search engine on iPhones”
Google and Apple are face to face in the world of smartphones and tablets, which has become a huge industry with Android and iOS operating systems. Of course, the duo works together using each other’s products. One of these is the Google search engine on iPhones.
As it is known, Google is the “dominant search engine on iPhones”. It is known to everyone that Apple paid a price for this. However, according to emerging reports, the technology giant is paying a high price to Apple.
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The Register shared the details of this amount. Accordingly, Google pays Apple between 18 and 20 billion dollars a year to remain the dominant search engine on iPhones. So much so that Apple generates over 60 billion dollars in advertising revenue with iPhones.
However, according to the news, this partnership is at risk. US regulators are keeping an eye on Google and Apple. If there is any truth to the allegations, the federal court could rule against Google and force it to terminate its dominant search engine agreement with Apple.