The rapidly growing e-commerce market in Turkey has become difficult to control day by day. The Competition Authority, which found that giant companies agreed with each other on prices, announced that it started an investigation against e-commerce companies on this issue.
There may be a “buybox” scandal in e-commerce
According to TechInside’s news, the Competition Authority; Trendyol, Amazon and Hepsiburada launched an investigation into “joint price determination”. Making a statement on the subject, Mayor Birol Küle said that the investigation was conducted on the “buyboxHe said he would examine the mechanism.
For those who don’t know, buybox represents a system that determines which of the different sellers on the platform will come to the fore for a product. However, allegedly e-commerce companiesstarted to affect the end user by creating price coordination between sellers. This situation did not go unnoticed by the Competition Authority.
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It was stated that the seller who wins the Buybox system also has an advantage in adding to cart and purchasing immediately. Therefore, buybox criteria and implementation can break the competition by having a great impact on sales.
Previously, Amazon had undergone an investigation on this issue in the EU, and it was concluded that it was putting its competitors behind with its own brand. The investigation in Turkey aims to examine competitive conditions, especially in the rapidly growing e-commerce sector.
The Competition Authority’s final decision for Trendyol, Amazon and Hepsiburada will review whether the platforms maintain the balance between sellers and customers.
So what do you think about this issue? You can share your thoughts with us in the comments section.