Competition Authority Decided on “Temporary Measures” for Meta

Instagram users, for the Threads app when they create a profile user data was combined without requesting user consent. For this purpose, the Competition Authority launched an investigation against Meta. The first decision taken in the investigation “interim measure” happened.

Meta’s without providing confirmation option The Competition Authority ruled that merging the accounts would cause irreparable damages until the investigation process was completed, and therefore they decided to take an interim measure against Meta.

Meta is fined 4.5 million TL per day

In the statement, since Meta has been operating in the market for many years has a comprehensive and detailed data collectionIt was stated that the size and diversity of the company’s user base made Meta services attractive for advertisers.

Due to this situation, Meta is able to allocate more resources for service development, and it becomes difficult for competitors to access advertisers and therefore financial resources, Meta’s too In this context, it was stated that it created an obstacle to market entry. It was also stated that Meta operates as an ecosystem with the services it offers and related services, and this makes it possible for Meta to transfer the power and knowledge it gains from each service to another service and increases its market power.

Competition Authorityannounced that within the framework of the current findings, it decided to implement temporary measures to prevent data merging behavior that may occur as a result of data transfer mechanisms between two platforms.

The Board stated that Meta did not adequately inform users about the combination of their data among its services, was not transparent enough, and failed to address concerns that it was anti-competitive. To MetaStarting from December 12, 2023, until the compliance measures proposed by Meta are entered into the Competition Authority’s records, daily payments will be made to Meta based on the gross revenues of 2022. 4 million 796 thousand 152 lira decided to impose an administrative fine. This means that Meta will continue to work until March 18, 2024, when the news was written. 465 million 226 thousand 744 TL It means he will be punished.