Colors and Features of Cars Aren’t as Important as They Used to be

The automobile industry has been in a deep crisis for a long time. As you know, the COVID-19 outbreak in supply chains caused disruption. In particular, the fact that semiconductor production has come to a standstill has made it impossible to find zero vehicles. Moreover, industry sources do not believe that this crisis will be resolved in the short term. As such, automobile manufacturers have turned to alternative solutions that the French automobile manufacturer Renault, found the solution he was looking for looks like.

Renault has launched a new fast-selling program for the Arkana SUV, which it actively sells in the European market. “fast trackThis program, called ” limited to 30 days. Considering that the delivery time has increased to 5 months in Europe, we can say that this is a really great program. So how does Renault deliver a car in 30 days with the Fast track method?

Combinations on cars have been reduced!

Renault Arkana was normally sold in 6 color options. The company reduced this number to 3 under the Fast Track program. These colors are used to speed up production. black, pearl white and it was gray. Moreover, the equipment options have also been simplified. When consumers wish to purchase an Arkana with a 30-day cooldown, only RS Line They can choose the hardware package named. In addition, this vehicle is offered with a single engine option. All these combination simplifications have reduced Renault’s delivery time to 30 days. According to the statements made, it was sold in France in June 2022. 50 percent of all Arkanawas purchased under the Fast Track program.

Tesla, Peugeot and Dacia also apply similar methods

As a matter of fact, this method is not exclusive to Renault. For example, Tesla also shortens the waiting time with a program similar to Fast Track. If Dacia Up & Go started selling express delivery cars under a program called Dacia, which only gives the Duster model with fast delivery for the moment, will have included all its models in this program by the end of the year. By the way; Rate of Duster sold under Up & Go 30 percent It should not go without saying that it is. In the statements made by Stellantis, Peugeot 408It has been announced that will be sold with only two trim levels.

Are we giving up on privatisation?

When we look at the steps taken by the companies and the shared figures, we can see that the consumer’s interest in automobiles view of the angle to change we bear witness. Because it is very difficult to reach cars and consumers who have money want to get their car as soon as possible. At this point, first color and then hardware level preferences. has begun to be abandoned. If all car manufacturers create similar programs, we can witness that the cars we see on the roads often have the same colors.

So what do you think about this? Would you forego color and hardware for fast delivery, or are you willing to wait as long as it takes? You can share your ideas with us.