Coca-Cola Signed an “Artificial Intelligence” Agreement with Microsoft!

Coca-Cola signed a new artificial intelligence agreement with Microsoft. With the new agreement worth $1.1 billion, the cooperation between the two companies will also progress.

With the new agreement, Coca-Cola Microsoft Cloud will be able to use cloud services, Azure and productive artificial intelligence systems. The beverage giant has been carrying out a technological transformation in its organization in recent years by collaborating with Microsoft. The company’s strategic and global policies are also shaped according to this transformation.

As required by the agreement, the two companies will work together for new generation technologies. Azure OpenAI Productive artificial intelligence technologies, such as the service, will also be used in different tasks at Coca-Cola. Moreover Copilot for Microsoft 365 Its application will also be evaluated in terms of its potential benefits.

Coca-Cola switched to Microsoft Azure

Coca-Cola had previously implemented all its applications. Microsoft Azure he carried it on. Following the company, most independent bottling partners also adopted this approach. Coca-Cola is one of the companies that has been using productive artificial intelligence for a long time, and the company is known to use this technology in areas such as marketing, production and supply chain.

Two companies are now productive artificial intelligence skills They are testing how they can benefit from digital assistants. With Azure OpenAI Services, the company is expected to support its employees in areas such as improving customer experience, supporting innovations, gaining competitive advantage, increasing production and developing new business projects.

in the agreement $1.1 billion It is unknown how much will be paid for artificial intelligence services. Because the beverage giant also receives services from Microsoft for systems such as Office 365 and Azure. Microsoft has not yet announced the details of the agreement.

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Source :
https://www.techtimes.com/articles/303935/20240424/coca-cola-use-microsoft-ai-services-billion-deal.htm


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