Coca-Cola Announces Collaboration, This Altcoin Price Rises!

of Crypto.com CRO altcoin (CRO), The stock gained on Monday following news that the company is collaborating with Coca-Cola to launch a series of non-fungible tokens (NFTs) symbolizing the 2022 FIFA World Cup in Qatar.

The altcoin, which gained 10% in value after the announcement, has experienced a 7% increase in the last 24 hours with the decline it experienced at the time of this writing.

A daily chart of CoinMarketCap showing the CRO altcoin’s rise following the Coca-Cola announcement.

Despite today’s rise, CRO cryptocurrency Markets have dropped by nearly 50% in the past month, driven by the collapse due to FTX. The CRO fell nearly 90% year over year.

The Platform’s Own Altcoin CRO Price Rises When Coca-Cola and Crypto.com Announce Collaboration

Crypto.com said it will host 10,000 NFTs on the blockchain created by Coca-Cola and digital artist GMUNK. NFTs were generated by tracking the in-game movements of players through “heat maps” during matches at the Qatar World Cup.

Fans can purchase NFTs after signing up for the Crypto.com NFT platform account. For a chance to win a Coca-Cola “Piece of Magic” NFT, fans can sign up on Coca-Cola’s fanzone website.

Steven Kalifowitz, director of marketing at Crypto.com, said:

“This year’s FIFA World Cup will be the first to take advantage of Web3 technology. It is our privilege to commemorate these historic matches forever on the blockchain by partnering with Coca-Cola and GMUNK. Together we are producing a completely new souvenir.”

*Not investment advice.

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