Co-founder Rinke on the idea behind his start-up

Dusseldorf The math student at the time did not expect that Celonis co-founder Alexander Rinke built up the most valuable start-up in Germany around eleven years ago. Today his company is valued at $13 billion.

“We want to expand our position as world market leader,” says Rinke. It is not for nothing that the specialist for data-driven process optimization is considered the new SAP. Customers include Telekom, Siemens, Deutsche Bank and Microsoft. Rinke explains what is behind the process optimization and how his start-up helped a large corporation to save 100 million euros – the company had paid numerous invoices twice.

Rinke also talks about his leadership style as a manager. “If we have reached our goal,” he says, “we didn’t think big enough”. He also advises not to base oneself on the status quo when developing a new product, but on the “limits of physics”. “If you don’t try, you don’t push luck either.”

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