The automobile world is the scene of an interesting partnership game. Although BYD parted ways with Daimler (Mercedes-Benz), Denza caused confusion in Germany by using the name “Mercedes-Benz” when introducing its sedan model.
BYD Denza sedan was unveiled
BYD, which established a partnership with Daimler in recent years, recently ended the partnership by purchasing most of the shares. The fact that the company included Mercedes-Benz when introducing its new model caused confusion in the automobile world.
While introducing its new luxury sedan, BYD said, “The new luxury sedan of Mercedes-Benz and BYD.” It is stated that this situation does not comply with a strategy defined as “joint brand” in the automobile world, where both brands are used together.
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In the shared photos, it can be seen that the new Denza has a very stylish and aerodynamic design. The company describes this sedan as a “premium new energy sedan with striking design and innovative technologies.” Although the photos clearly show the design, the innovative features are based on undisclosed new technologies from BYD.
The design of the car bears the signature of Wolfgang Egger, who previously worked at Audi. Making a statement on the subject, Egger said, “Denza, Design is both an exciting and luxurious vehicle at the same time.” he said.
BYD aims to “bring Chinese electric luxury sedans to world standards” with the Denza sedan. We will see whether these ambitious goals will be realized in the coming months. The vehicle is expected to be available for sale by the end of the year.
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