Brand New Service from FLO: FLO Digital

The spread of portable products such as smart phones and tablets and the increase in internet use, digitization of life led to At this point, shopping is one of the sectors most affected by digitalization. FLO, one of the leading companies in shoe sales in Turkey, did not miss this situation and FLO Digital With its new service called “shoe shopping”, it has brought the shopping to mobiles.

FLO’s new service allows store employees to access all stocks. to access instantly provides. The application, which includes all FLO, Instreet and Nine West stores within FLO, as well as e-commerce stocks, provides the product that a consumer is looking for. unable to find gets ahead of it. Store employees, who create a virtual basket on behalf of the customer, can thus provide the consumer with the shoes they are looking for. as soon as possible it gets together.

“No shoes can be found with FLO Digital”

Explanations about FLO Digital, FLO Information Technologies and Logistics Deputy General Manager Burak Aktas It was done by. In his words, “We have decided to remove the walls between online and offline shopping channels.” Aktaş started by saying, “When the customer could not find the appropriate size, number and color of the product he wanted in the store stocks, sales would be lost. This was a bleeding wound for the retail industry. But thanks to our FLO Digital app we have avoided this loss. We have enabled our customers to instantly purchase the product they want. We have increased the satisfaction of our customers. At the same time, we achieved significant results that increased the turnover of our stores by up to 10%.”, FLO Digital’s for the company how important it is has explained.

Question 1: How does FLO use technology?

Technological developments permeate our lives with an ever-increasing momentum, changing and transforming our daily habits, shopping behaviors and ways of doing business. By making the work of our colleagues easier, increase efficiency and offers important opportunities to serve our customers much better. As FLO, we put technology at the center of our business. we are positioning and we are trying to take advantage of the opportunities provided by technological developments in a way that will lead our sector. Today, the roles of stores are developing, going far beyond being just places where a product is physically purchased and exited. Malls; It moves to a dimension where online and offline shopping services are integrated, work in integration with each other, and customer satisfaction is determined with the ease of return and exchange processes after the purchase. This Omni-Channel retailing and we implement projects that will lead the sector in order to strengthen our Omni-Channel structure.

The FLO Digital app is one of the best examples of this. FLO Digital; It is a mobile app that we have developed in-house so that all our store employees can carry out their work easier, faster and more efficiently. Through this app, we are there for our colleagues in the store whenever they need them. their daily activities maximum with efficiency With FLO Digital, which includes many modules that can be carried out, they can instantly inquire about the stocks of a product they want, both in their own store and in nearby stores, and they can print the product label on a mobile basis. Thus, when a customer inquires about a product, they can quickly perform the necessary checks and respond. This is what our colleagues makes their job easier and increases customer satisfaction.

But we were not satisfied with that. Retail industry dynamicsConsidering the transformative role of stores, we have decided to remove the barriers between online and offline shopping. We did this by taking our Flo Digital application one step further. In traditional retail, the appropriate size, number of the product that a consumer wants in the store, when you can’t find your color sales are lost. This was a bleeding wound for the retail industry. But we prevent this loss with the development we made on our FLO Digital application. Our sales representatives can make the sale with the basket they created on FLO Digital and the product is shipped to our customer’s address. instoreordering With this system we call, we both prevent loss of sales and increase customer satisfaction by instantly selling the product they want to our customers. This project, in which we, as FLO, broke new ground in the retail industry, is appreciated by both our employees and our experienced customers. We, as FLO, will open a new page in our sector. innovator We are proud to have implemented another application.

Question 2: With FLO Digital, can we say that we can actually prevent the loss of stock in the retail market to a large extent?

We can definitely say. While creating our project, our starting point is both our employees and our customers. improve the shopping experiencewas to offer them a seamless process. After the pilot applications we made, we saw that thanks to FLO Digital, our friends working in the stores serve our customers much faster and the customers do not face the situation of not being able to find the product they want to buy in stock. The fact that the product could not be found instantly in the store stock was one of the problems that were frequently experienced in the retail sector and resulted in loss of sales. The shopping experience was interrupted because the product requested by the customer was not in stock at the current store. Via the app with FLO Digital Our more than 600 physical stores and by seeing the stocks of our e-commerce channel as a single stock, we can complete the omni-stock sales process and send it directly to the address specified by the customer, even if there is no product in the store stock at that moment. Here, the process actually proceeds as follows; Our store employees can create virtual baskets for products that are not currently in stock at the time of their customers’ shopping. The sale of shoes in the desired color and number can be carried out instantly through the virtual basket. Moreover, store employees via FLO Digital; all other stores and e-commerce channels to stocks because it can reach customers can reach the product they want from a wide range of products without being limited to the square meters of stores and e-commerce warehouses. The purchased product is delivered to the consumer as soon as possible by cargo. Thus, loss of sales is prevented, and customers can quickly have the product they want. Thanks to our application, we achieved significant results that increased the turnover of our stores by up to 10%.

Question 3: How is the feedback on FLO Digital?

Since the day we started the project, the most received from our customers positive feedback Let’s just say it made us happy. We receive many positive feedbacks in the direction of the rapid and solution-oriented progress of the processes. Being directed to a different store for a product that is mostly out of stock can negatively affect customers’ preferences. However, we are able to instantly sell the desired product without being in stock. customer satisfaction pulls it up. This application is especially useful for those who do not like to carry bags. Our customers, who do not like to carry bags or who will go to the cinema or cafe after shopping, prefer to buy from the store and send it by courier instead of continuing their day with bags in their hands.

Question 4: Does FLO Digital offer after sales support?

For us until the time of sale after-sales process also very important. In this context, FLO Digital also plays an active role in after-sales processes. As we all know, today’s experience in return and exchange processes determines the next shopping choice of consumers. Today, consumers who have problems in the return process think again and again when they make a second purchase from a place. Based on the after-sales return and exchange processes We have made our improvements for the progress of the processes in a practical and fast way. The products brought to the stores by the consumers for examination are enabled by running the artificial intelligence-supported functions in the FLO Digital modules, allowing the return decision to be made before the customer leaves the store. Thus, with FLO Digital, you can shop in a pleasant and fast way, as well as in return and exchange processes. The fastest way solution exists. In short, we can say that the painful return processes are over with FLO Digital.

Question 5: How will FLO continue to leverage technology?

With the projects we have implemented so far, we have many issues in the retail sector. pioneer we became and we did exemplary work. From now on, we will be one of the technology leaders of the sector with our technology vision and new projects. In this process, as always, our focus will be on our customers and their happiness. Data and data analysis, machine learning, artificial intelligence, the Internet of Things will be at the center of our strategy focused on customer happiness and experience. We hope that in the coming periods, we will implement innovative applications that will carry different processes and customer experience to even better points.