German car manufacturer BMW has started working with Coinweb for its new loyalty program to be implemented in Thailand.
According to a statement made today, BMW is in Thailand. next year will use blockchain technology for the loyalty program it will implement.
Coinweb, which started its activities in 2017, will support the company throughout this process.
Coinweb, as part of its cooperation with BMW, provides the company with BMW customers. blockchain-based rewards will develop an application. For transactions in this application several different blockchains will be used.
But on the basis of them, Binance’s BNB Chain He will be sleeping. According to the statement, the reason for choosing BNB Chain in this project is because this network “cost, speed and capacity” meeting their needs.
Bjorn Antonsson, CEO of BMW Leasing, said the following about the new project they have developed:
“We are very excited to be working with such a great team as Coinweb. We expect that adopting distributed ledger technology (DLT) will bring several benefits to our ecosystem. Transferring manual paperwork to blockchain efficiency and transparency We think it will make a great contribution to the