The carmaker wants to sell more than 80,000 units per year from the model series in the future.
(Photo: BMW)
Munich The doors open automatically, the rear seat turns into a cinema at the touch of a button, and the computer takes over the wheel if necessary: BMW wants to silence its critics with the new 7 Series. The carmaker is under pressure. Investors such as Union Investment and Deka accuse the Munich company of a lack of innovative strength and profitability.
With the seventh generation of the sevens, BMW hopes for more lavish profit margins. In no other series do the Bavarians pack more innovations; they haven’t been making as much money with any other for years. Alone: the top segment has so far been dominated by Mercedes-Benz with the S-Class and the electric EQS.
Read on now
Get access to this and every other article in the
Web and in our app free of charge for 4 weeks.
Continue
Read on now
Get access to this and every other article in the
Web and in our app free of charge for 4 weeks.
Continue