Binancecontinues its sponsorship tour to increase its influence and recognition. The leading crypto exchange finally Exclusive crypto sponsorship agreement with the Brazilian Football Federation announced its signing. Thus, Binance has become the sole crypto sponsor of the four major football competitions in Brazil.
#Binance is now the exclusive crypto sponsor for Brasileirao, the elite @CBF_Futebol tournaments in Brazil.
The partnership will target the association of Binance’s brand to these tournaments, in addition to plans for Fan Tokens and NFTs, among other projects.
— Binance (@binance) May 9, 2022
The partnership covers the country’s primary football tournament, as well as three major women’s football competitions.
To recall, Binance recently announced its plan to acquire a locally regulated exchange. This time around, the deal marks another link between the sports industry and crypto-related businesses.
Commenting on the subject Binance CEO Changpeng Zhao he said:
Sport is an important driving force for inclusion in society. With football strongly linked to Brazilian identity and culture, our partnership with CBF will help further expand crypto adoption. It’s also important to make a positive impact for our users, the crypto and Blockchain community, and people in Brazil.