The world’s largest crypto exchange Binanceannounced that TikTok has made the phenomenon name Khaby Lame its brand ambassador. Announcing the decision on Twitter, the exchange believes the partnership will allow them to promote various crypto educations.
Italian citizen of Senegalese descent Khaby LameRecently, he gained more than 142 million followers, gaining the title of most followed person on TikTok.
Binance Launches Khaby Lame NFT Collection
In the announcement, Khaby Lame NFT The launch of the collection was also announced. Binance also believes the partnership will help debunk concerns and myths about crypto and Web3 while growing the ecosystem.
This is not the first time Binance has used an advertising strategy with celebrities. Recently, Binance partnered with Football superstar Cristiano Ronaldo in an exclusive multi-year NFT partnership. Binance has also partnered with superstar musician The Weeknd for his first crypto-powered world tour.
Binance focused on various crypto educations during the Khaby announcement. This is in line with other moves by Binance as it seeks to create a world class ecosystem.
Koinfinans.com As we have previously reported, the stock market in Europe, which has recently received the approval of the French market regulator Autorité des Marchés Financiers. Along with the confirmation, it also acquired a guarantee to Binance and registered a Binance subsidiary as a digital asset service provider. Binance has also established its presence in the Gulf, where it has obtained digital asset licenses from Dubai and Bahrain.
The company also announced that it has launched a $1 million BUSD scholarship in Ukraine.
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