BİM’s Founding Story – Webtekno

BİM, which has become one of Turkey’s indispensable markets over the years, has approximately 30 years of adventure Then it became a place we saw on every corner.

How did this 30-year story begin? The meaning of the name actually what? What stages did it go through to reach today? What other countries do they have stores in? We explained the answers to these and many similar questions.

It emerged by distinguishing itself from other stores with its business model.

Founded in 1995, its acronym is “Birleşik Mağazalar A.Ş.” BİM’s main business model is To offer low-cost products to consumers at reasonable prices and thus reach a wide customer base. We can say that they achieved their goals.

“Retail sales at wholesale price.” The founding partners of BİM, which set out with the slogan, were Aziz Zapsu, Cüneyd Capsu, Mustafa Latif Topbaş, Yasin El Kadı, Korkut Özal and Mehmet Fatih Saraç. They opened their first store in Zeytinburnu district of Istanbul in 1995. Even though it’s a small place at first, it soon becomes… to 21 stores they reached.

It is also the first representative of the hard-discount model in Turkey.

Applying the high discount model, BİM also started to produce its own brands. Turkey’s first private label product in 1997. Dost Milk The company, which launched it, has around 750 products in its portfolio as of 2020. Do you think Bill Bill eggs or Le’Cola cola…

Continuously improving supply chain efficiency, stock control and warehouse management optimization to keep costs low to improve operational processes They worked.

It started to operate in other countries and embarked on new projects.

In 2009, BİM opened 10 stores on the same day in Casablanca, Morocco. In 2014, it reached 46 stores in Egypt. As of the end of 2019 320 in Egypt, 497 in Morocco The store opened.

In 2012, it also stepped into the GSM sector with BİMCell. Although BİMCell and its users were the subject of ridicule at the beginning, until 2014 to 1 million users reached and total net sales reached 40,212 million TL.

A new retail model in 2015: FİLE.

In March 2015, BİM founded FİLE, which brings together the discount and supermarket approach. Offering a wide variety of products, FİLE provides customers and retail sector It quickly gained an important place for the By the end of 2022, FİLE had 202 stores in 24 cities.

As of 2021, 71.40% of its shares are publicly traded.

BİM currently has at least 10,000 stores in Turkey. If we add those in Morocco and Egypt to this It reaches up to 11,510 stores. BIMCell has at least 2 million subscribers.

Here are some of BİM’s own brands:

• simbat
• TOPI my dear
• crinkle
• Le’Mandy
• Fatso
• Guldal
• Ekmecik

“I wonder who came up with these names?” One cannot help but think.

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