Worldwide on Black Friday a big shopping spree and broke hundreds of thousands of platform sales records from stores to e-commerce sites. Campaigns were also organized in our country and they ranged from electronics to kitchen products. incredible sales in numerous categories carried out.
Hepsiburada, one of the largest e-commerce platforms in our country, shared data on sales during the Black Friday period. The number of orders placed by customers between November 1-28 increased by approximately 1.7 times compared to the same period of the previous year, thus achieving a record monthly sales volume.
During this period, 207 thousand different campaigns were organized on the platform. Number of products sold reaching 30 million Households who shopped at a discount saved approximately 907 million TL.
Five million rolls of toilet paper sold
Customers showed the most interest in basic consumer and food, clothing, health and beauty, glassware and cosmetics categories. The most purchased products were laundry detergent, toilet paper, baby diapers, tea, wet cleaning towels and paper towels. The amount of toilet paper purchased amounted to five million rolls. In the clothing category, sales tripled the monthly average.
iPhone favorite in tech, best seller in cosmetics anti-aging cream
Computers, monitors, keyboards and mouse sets were sold the most in the computer category, while earphones, chargers and cases were the most preferred technology accessories. Among mobile phones, users preferred iPhone 11, Xiaomi Redmi Note 11 Pro and iPhone 13.
In November, the most preferred facial care products were in the cosmetics category. This was followed by eye contour and body care products. On a product basis, the most preferred product was anti-aging/anti-aging cream.
Fifty thousand households met with Air Fryer in November
Air Fryer, which gained popularity in the small household appliances category last year, continued to lead and approximately 50,000 households got Air Fryer. In the category of small household appliances, vacuum cleaner, robot vacuum cleaner and Turkish coffee machine came to the fore as other products that attracted great attention from customers.
SMEs reached record sales figures in November. In this period, after Istanbul, Ankara and Izmir, the cities with the highest sales volume over Hepsiburada were Bursa, Konya and Gaziantep.
The highest increase in orders compared to last year was recorded by the vendors operating in the provinces of Hakkari, Sinop, Kırklareli, Kastamonu, Sivas and Erzincan. These provinces increased the number of orders eight times compared to last year.