Beko’s Founding Story – Webtekno

Beko, which is on its way to become a corporate brandwas one of the turning points in the life of Vehbi Koç, who eventually became one of Turkey’s most prominent figures.

Turkey’s industrialization process Let’s take a closer look at the exciting story of how an important player launched a brand that will make a big impact abroad.

How did Beko’s story begin?

Our story is about Ankara’s Çoraklık district, who was born in 1901 and whose name we all know very well. Vehbi Koç It starts with .

Its origins go back to a three-century-old family on the father’s side, and six centuries-old from the Hacı Bayram-ı Veli dynasty on the mother’s side. Known as a Turkish industrialist and businessman Ahmet Vehbi KoçWe should not overlook the important role played by our country in the industrialization process.

In the 1950s, when Turkey was still in the process of industrialization, Vehbi Koç’s priority was to find a new product that would bring foreign currency to the country.

For this purpose, in those years tomato paste and canned food factory He decided to cooperate with Bejerano, who has experience in the field.

Founded in 1954, the white goods giant is a brand consisting of the first letters of the names of Bejerano and Koç. “Backhoe” It was founded under the name However, due to the conditions of the period, the company could not start operating.

After some time, the opportunity for sales and dealership of General Electric bulbs became available and the company was named Beko Ticaret A.Ş. was changed to .

Vehbi Koç broke new ground in Anatolia with its dealership system. Arçelik delivered its products to consumers.

Transferred Arçelik distributorship in 1977 Beko TradeSince 1983, it started operating under the Beko brand in the Turkish white goods sector.

Koç Holding Consumer Durables GroupWhen it focused on overseas activities starting from the 1990s, Beko was determined as an export brand.

In 2000, with the restructuring of Koç Holding Consumer Durables Group, Beko was separated from Beko Ticaret A.Ş. and became Arçelik A.Ş. joined its structure.

Thus, the first Turkish product offered for sale abroad. white goods brand It also stood out with its feature of being Today, many people are actually unaware that Beko is a Turkish brand.

We have identified ourselves so much with abroad that we think that a valuable brand from our country cannot go global. However Bekohas managed to carry its success in Turkey abroad since the early 90s.

It has millions of consumers in more than 100 countries around the world. This is a Becoming a world brand That was reason enough.

Arçelik, which recently made a statement about its aim to become a corporate brand umbrella, announced that its corporate brand will be Beko from now on.

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