Augmented Reality License Application in Turkey from Apple

The most talked-about product at the WWDC 2023 events to be held by the US-based technology giant Apple in June is without a doubt. mixed reality glasses will be. As the product that has been worked on for years continues to come closer, the developments become more frequent. Recently, one of the most concrete steps regarding this glasses came from Apple. The company named the operating system “xrOS”, which is believed to be related to the mixed reality glasses. started to be registered in countries.

The registration application, which was first seen in New Zealand, also appeared in Türkiye and Argentina. Moreover, Apple applied for the xrProOS brand, not xrOS, for both countries. Although Apple did not mention its name in the application, the font used in the trademark registration was “SF Pro”, which is unique to Apple.

Apple’s application for xrProOS trademark registration in Turkey:

Apple’s trademark registration application in Turkey It has not yet entered the evaluation stage. The application made on May 18 is seen in the first step, the “Application” process. The application will be approved or not approved after the examination of the Turkish Patent Institute.

In the application made in Argentina, it was seen that Apple used a shell company called “Deep Dive LLC”. Here, too, what betrayed Apple was the font used in the logo.

This is how Apple’s trademark registration application for xrOS was:

Apple officially branded “xrOS” with an application made in New Zealand. has registered. In addition, with this registration, the proprietary font of the xrOS phrase became clear. Accordingly, it is used in operating systems such as iOS, tvOS, macOS and watchOS.San FranciscoThe font named ” has also been made official for xrOS. On the other hand, Apple is also said to have registered xrOS in many countries through front companies. New Zealand has emerged as a concrete step in these developments.

What does the brand name used in the applications mean?

‘xr’ means ‘extended reality’:

New product Apple is working on both virtual and augmented reality to be used for focused applications. We used to describe this situation as “mixed reality” until now. However, Apple does not use this term. a new response seems to have found it. Because, according to Mark Gurman, Apple states that in xr in xrOS “augmented realityHe will make a new definition of “.

So why are there two different operating systems named “xrOS” and “xrProOS”?

The answer to this question is not yet clear. Although Bloomberg’s famous technology writer Mark Gurman states that Apple will only use the xrOS name for its operating system, there may be an unknown situation. Maybe Apple is preparing to offer its operating systems in two different categories, maybe in different products…

The operating system was previously called “realityOS”

Apple’s augmented reality glasses were mentioned with a different operating system in the past. Allegedly, this operating system, “realityOS“. However, first the claims from Mark Gurman and then the registration procedures reveal that this is now a thing of the past.