Google has now decided to start using artificial intelligence for ads. Google Ads, one of the most important departments of the technology giant, is switching to advertising production with artificial intelligence. The information report published within the company contains important details about this change.
Artificial intelligence tools for Google ads will diversify
After making breakthroughs in artificial intelligence, Google is now pursuing a significant change in the advertising side. According to an internal report published by the company, the technology giant is pursuing the use of artificial intelligence in areas such as advertising texts and advertising strategy determination.
Google PMax, which offers all these services together in the Google ads service, is the first service where artificial intelligence comes into play. In fact, Google PMax appeared a year ago. Google used artificial intelligence to a certain extent in this service. However, after the service started to receive a lot of demand, the workload began to increase.
Google leaves operations such as creating a separate strategy and determining the publication time for each advertisement, which people do not want to do, entirely to artificial intelligence. However, the final control of the ad texts produced still passes through the hands of an advertising professional. Strategies such as campaigns and broadcast times will be in the hands of artificial intelligence unless there is a critical error.
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In this sense, Google ads are slowly becoming unmanned. In this sense, Google also stated in the report that using humans in advertising services using artificial intelligence automation is not very efficient. The number of employees working in advertising sales and recommendation services in Google’s advertising services is 13,500. However, Google is not expected to lay off all employees. On the other hand, there is a high probability that Google ads will gradually become a department where fewer people will work.
But how did Google achieve this change in a year? A year ago, Google released code red for ChatGPT. This code, used in internal communication, represents the emergency action plan. Google has taken important steps in artificial intelligence this year. Finally, Google Gemini artificial intelligence language is among the most important developments. The company claims that this artificial intelligence language is more successful than ChatGPT.
After this code red action plan, it seems that artificial intelligence will gradually replace humans. Do you think the decision to switch to artificial intelligence for the Google ads department is correct? We are waiting your comments.