Do you remember the once very popular brand Arow? You know, that brand that became a hit by even featuring models like Aysun Kayacı in its commercials! Well, have you noticed that he disappeared from our lives because he sold poisonous shoes?
“One like the other the other one.” Arow, which is engraved in our minds with its slogan With nearly 50 stores in 31 different provinces It was operating successfully. A variety of shoes appealed to consumers from all walks of life.
However, the poisoned shoe incident that will happen to them will change their names. to be remembered in a terrible way and to go bankrupt. It would cause. Let’s see what the real lining is.
He won hearts by appealing to everyone.
Arow was part of the Pames group and became one of the leading brands of its time in Turkey. Pames didn’t just produce casual shoes; tennis, basketball and running shoes He was producing many different types such as.
Arow customers, where everyone can find what they want, go to stores and from a wide variety of shoes she was shopping. However, when the calendar showed 2014, something terrible would happen to the brand and customers.
Poisonous shoes broke out!
According to the statement made by the Ministry of Customs and Trade of the Republic of Turkey, there was a big problem with Arow’s shoes. They took samples 12 out of 15 shoes, There were unsuitable chemicals.
Arow paid hundreds of thousands of TL in fines for this and 19 thousand 920 shoes in 9 different models that were put on sale were immediately sold. An attempt was made to bring it back.
For those who already bought the shoes Information was provided through newspapers and television. The information included photographs of poisoned products and a telephone number for the return of the shoes.
When Arow’s name came together with such a discreditable incident, they immediately closed their social media accounts.
Later, in the warehouse to be destroyed It turned out that the shoes were on sale. So, at customs, they were found to be poisonous, and while they were being taken for disposal, they were replaced with boxes of non-poisonous shoes. Moreover, about the moments when they were taken out of the warehouses The camera recordings were also deleted.
According to company officials Company personnel had nothing to do with this matter. They also filed a lawsuit against the administration. But this, of course, was not enough to restore the company’s reputation.
When the camera records of the warehouse were accessed, very interesting images were found.
While poisonous goods are loaded into vehicles “What will be the outcome of this?”, “Don’t hold the broken goods to the camera.” Conversations like this could be heard. In 2016, a prison sentence of 3 years, 3 months to 10 years was requested for a total of 10 people who were found to have produced and sold poisoned shoes.
In 2016, Arow officially went bankrupt.
Precision Visual
The rising brand went bankrupt with these sensations, but at that time, it was also exposed to unfair accusations. Citizens, to show the results of the Arow shoes they bought He was giving interviews to newspapers. However, when the Ministry of Customs and Trade examined the shoes, it did not encounter any harmful chemicals.
Although there are people trying to turn the crisis into an opportunity, this of course makes Arow It was not a situation that could be justified And while everyone involved in the fraud was punished, the Arow brand was buried in history.
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