Although Apple has repeatedly stated that it is fully committed to the future of augmented reality, the technology market does not seem ready for such a product yet.
Tim Cook, which has caused a division within the company for a very long time, advocated that it should be available for sale in 2023, but the design team opposed it. virtual reality glasses projectit really looks like it will mess with the face of the company.
Earlier, the device was approximate for 2023. 1 million units will be sold and even then, it was said that this would not be enough. With the latest official figures announced, the fate of the device will probably be much worse.
Order rate for Apple virtual reality glasses will be almost 5 times less than the predicted order rate globally
According to the famous Apple analyst Ming-Chi Kuo, the updated official sales rate of the virtual reality glasses, Dropped from 1 million to 200-300,000. The reason for this is the delay in mass production.
With this development, the WWDC 2023 It has become controversial whether it will be seen at the event as well. According to Kuo, the selling price will therefore be quite high (on average around $3,000-4,000).
RELATED NEWS
Tim Cook Doesn’t Listen to Apple Engineers: Apple VR Headset Causes Team Divide
Even the design team included Apple CEO Tim Cook and COO Jeff Williams for the headset. warned that it is not ready for releaseHowever, it was reported that both managers were against the team’s recommendations and could pay the price for their hasty decisions.