Apple Turkey ‘Losses’ from iPhone 13 Sales

The shock depreciation of the Turkish lira against the dollar, especially technology enthusiasts Impressed. Because these products, which are directly indexed to the dollar, have become officially inaccessible due to the depreciation of the Turkish lira. Even the US-based tech giant apple, with a decision taken recently, stopped its sales. Apple, which has not made sales for a while, has recently Announced its new prices in Turkey.

You will have those who remember; iPhone 13 When the family was announced, we made detailed calculations about the prices of these smartphones in Turkey. Within the scope of these calculations, how much an iPhone 13 comes to Turkey, from the sale of this phone. how much tax we talked about. also When we remove the excise dutyalso how much the price of an iPhone 13 will drop. we looked together. Now at current prices, the iPhone 13 family Arrival price to Turkey Let’s see how it has changed.

How did Apple Turkey’s iPhone 13 costs change?

Reminding: Before moving on to our content, what financial processes a smartphone that comes to Turkey goes through and which taxes Let’s take another look at what’s included. The taxes applied to smartphones in our country are 18 percent VAT, 50 percent SCT, 10 percent TRT share and 1 percent share of the Ministry of Culture and Tourism. However, the tax account by multiplying calculated, there is a 96.6 percent tax on the price of a smartphone. In this case, to calculate the arrival price of an iPhone 13 model in Turkey, “If 96.6 percent of the entry price of the product into Turkey, ie 6,236 TL, is tax, what is the customs entry price of the product?Acting on the question ” will lead us to the right results.

iPhone 13 mini

For the 128GB version:

• Sale price: 13,999 TL ($ 1,157)
• Tax: 6,236 TL ($515)
• Customs entry price: 6,455 TL ($533)
• Apple Turkey’s profit: 1,308 TL ($108)
• Apple Turkey’s profit before the hike: 1,471 TL ($ 174 according to the exchange rate of 8.43 on September 15)

For the 256GB version:

• Sale price: 15,199 TL ($ 1,253)
• Tax: 6,525 TL ($538)
• Customs entry price: 6,754 TL ($554)
• Apple Turkey’s profit: 1,920 TL ($ 158)
• Apple Turkey’s profit before the hike: 2,003 TL (US$ 237 at the exchange rate of 8.43 on September 15)

For the 512GB version:

• Sale price: 17,599 TL ($ 1,451)
• Tax: 7,102 TL ($585)
• Customs entry price: 7,351 TL ($606)
• Apple Turkey’s profit: 3.146 TL (260 dollars)
• Apple Turkey’s profit before the hike: 3.068 TL ($364 at the exchange rate of 8.43 on September 15)

What was the customs clearance price when the iPhone 13 mini was first announced?

• 128 GB version: 4.846 TL (increased by 1.609 TL)
• 256 GB version: 5.084 TL (1,670 TL increased)
• 512 GB version: 5.560 TL (increased by 1.791 TL)

iPhone 13

For the 128GB version:

• Sale price: 14,999 TL ($ 1,237)
• Tax: 6,510 TL ($537)
• Customs entry price: 6,739 TL (555 dollars)
• Apple Turkey’s profit: 1.750 TL (144)
• Apple Turkey’s profit before the hike: 1,980 TL ($234 at the exchange rate of 8.43 on September 15)

For the 256GB version:

• Sale price: 16,199 TL ($ 1,336)
• Tax: 6,799 TL ($560)
• Customs entry price: 7,038 TL ($580)
• Apple Turkey’s profit: 2,362 TL (194 dollars)
• Apple Turkey’s profit before the hike: 2,512 TL (US$ 297 at the exchange rate of 8.43 on September 15)

For the 512GB version:

• Sale price: 18,599 TL ($ 1,534)
• Tax: 7,376 TL ($608)
• Customs entry price: 7,635 TL ($630)
• Apple Turkey’s profit: 3,588 TL ($295)
• Apple Turkey’s profit before the hike: 3,576 TL ($ 424 according to the exchange rate of 8.43 on September 15)

What was the customs clearance price when the iPhone 13 was first announced?

• 128 GB version: 5.096 TL (1,643 TL increased)
• 256 GB version: 5,334 TL (1,704 TL increased)
• 512 GB version: 5.810 TL (increased by 1.825 TL)

iPhone 13 Pro

For the 128GB version:

• Sale price: 19,999 TL ($ 1,650)
• Tax: 9,250 TL (763 dollars)
• Customs entry price: 9,575 TL ($790)
• Apple Turkey’s profit: 1,174 TL (97 dollars)
• Apple Turkey’s profit before the hike: 1,354 TL ($ 160 at the exchange rate of 8.43 on September 15)

For the 256GB version:

• Sale price: 21,199 TL ($1,748)
• Tax: 9,557 TL ($788)
• Customs entry price: 9,893 TL ($816)
• Apple Turkey’s profit: 1,749 TL (144)
• Apple Turkey’s profit before the hike: 1,849 TL ($ 219 at the exchange rate of 8.43 on September 15)

For the 512GB version:

• Sale price: 23,599 TL ($ 1,946)
• Tax: 10,171 TL ($839)
• Customs entry price: 10,528 TL ($868)
• Apple Turkey’s profit: 2,900 TL ($239)
• Apple Turkey’s profit before the hike: 2,842 TL ($ 337 at the exchange rate of 8,43 on September 15)

For 1TB version:

• Sale price: 25,999 TL ($ 2,144)
• Tax: 11,033 TL ($910)
• Customs entry price: 11,421 TL (942 dollars)
• Apple Turkey’s profit: 3,545 TL ($292)
• Apple Turkey’s profit before the hike: 3,446 TL ($408 according to the exchange rate of 8.43 on September 15)

What was the customs clearance price when the iPhone 13 Pro was first announced?

• 128 GB version: 7.449 TL (increased by 2.126 TL)
• 256 GB version: 7.706 TL (increased by 2.187 TL)
• 512 GB version: 8.218 TL (increased by 2.310 TL)
• 1 TB version: 8,928 TL (2,493 TL increased)

iPhone 13 Pro Max

For the 128GB version:

• Sale price: 22,999 TL ($ 1,897)
• Tax: 9,920 TL ($818)
• Customs entry price: 10,269 TL (847 dollars)
• Apple Turkey’s profit: 2,810 TL ($231)
• Apple Turkey’s profit before the hike: 2,068 TL ($ 245 at the exchange rate of 8.43 on September 15)

For the 256GB version:

• Sale price: 24,199 TL ($1.996)
• Tax: 10,227 TL (843 dollars)
• Customs entry price: 10,586 TL (873 dollars)
• Apple Turkey’s profit: 3,386 TL ($279)
• Apple Turkey’s profit before the hike: 2,557 TL (303 dollars according to the exchange rate of 8.43 on 15 September)

For the 512GB version:

• Sale price: 26,599 TL ($ 2,194)
• Tax: 10,841 TL (894 dollars)
• Customs entry price: 11,222 TL ($925)
• Apple Turkey’s profit: 4,536 TL ($374)
• Apple Turkey’s profit before the hike: 3,535 TL ($419 at the exchange rate of 8.43 on September 15)

For 1TB version:

• Sale price: 28,999 TL ($ 2,392)
• Tax: 11,703 TL ($965)
• Customs entry price: 12,114 TL (999 dollars)
• Apple Turkey’s profit: 5,182 TL ($427)
• Apple Turkey’s profit before the hike: 4.115 TL ($488) (based on the exchange rate of 8.43 on September 15)

What was the customs clearance price when the iPhone 13 Pro Max was first announced?

• 128 GB version: 8.103 TL (increased by 2.166 TL)
• 256 GB version: 8.363 TL (increased by 2.223 TL)
• 512 GB version: 8.883 TL (2,339 TL increased)
• 1 TB version: 9.605 TL (increased by 2,509 TL)

According to these calculations, Apple Turkey had to reduce its profit from each iPhone sale, even after the aforementioned hikes. Because although we have to pay more for each iPhone on a TL basis, Apple Turkey is on a dollar basis. had to reduce. In other words, it had to suffer from the snow. As a result, even after the price hikes, both skewers and kebabs were served.