Apple Started Testing Artificial Intelligence Advertising Tools

apple, $7 billion It is preparing to receive support from artificial intelligence to further strengthen its advertising wing. In recent testing, a small group of advertisers are automatically determined where their ads will be placed in the Apple App Store. In this sense, the feature works similarly to Google’s Performance Max and Meta’s Advantage+ features.

Artificial intelligence decides the placement of ads

Right now In Apple’s ad format There are four types of ads: ads that appear while searching, ads that appear on the search results page, “You may also likeAdvertisements in ” and “Today” ads under the title. In the new advertising campaign model, advertisers will not have to deal with choosing the location of the advertisement. Instead, they will choose their budget and cost-per-acquisition target, their target audience, and the country they want to reach. Afterwards, artificial intelligence will place the company’s ads in the store in one of four formats.

Although Apple Although they say that they are testing this feature to understand how they can improve it, according to sources close to the subject, the feature will be in our lives as of the coming months. Apple has not yet made an official statement on the issue. It is not surprising that the company started working in this direction.

Both Google and Meta have their own from artificial intelligence advertising programs They are very satisfied and both companies see these programs as important tools in their growth. Still, some advertisers have doubts about how capable AI is because companies don’t share exact numbers. Apple, which will primarily use this feature in the mobile application store, is certain to follow a similar path on other platforms if it gets satisfactory results.