Apple introduced the iPhone 14 series in September of last year. These phones, which attracted attention with their performance, managed to win the appreciation of users, especially with their camera quality. In fact, expressions were used for the 14 Pro and 14 Pro Max models, making professional cameras unnecessary. Finally, Apple took a special shot at one of Turkey’s most epic venues, the Grand Bazaar, to prove this claim. Here are the details…
Apple showcased the camera capabilities of the iPhone 14 Pro at the Grand Bazaar!
Shot with iPhone, “The Great Escape” aims to empower and inspire Turkey’s younger generation by showing what can be done with the capabilities of the iPhone 14 Pro camera. The film leverages the advanced stabilization capabilities of Motion mode to capture the hustle, bustle and jostling of the narrow streets of the Grand Bazaar.
Also, Cinematic mode to smoothly change focus for a more immersive story; macro shooting feature that emphasizes even the smallest details; slow motion to create drama in action sequences; and takes advantage of incredible low-light performance for dynamic video in a variety of lighting conditions.
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Inspired by Turkey’s cultural heritage, the film creatively transforms the old and traditional into something fresh and cool and invites the audience to experience the Grand Bazaar in a new way. Established 568 years ago, the Grand Bazaar is one of the oldest and largest shopping malls in the world, with 61 covered streets, 21 entrances and more than 4,000 shops, in fact, it is a separate world inside Istanbul.
Çarşı is an important symbol of national identity as it represents the old and traditional aspect of Turkish culture. Although it is a crowded and chaotic place with its labyrinth-like streets, which has 400,000 visitors every day, the locals find an indescribable “home” feeling when they dive into the side streets of the charming bazaar. The Grand Bazaar is the perfect place to capitalize on this cultural connection and showcase the incredible camera and shooting capabilities of the iPhone 14 Pro.