The world’s largest technology companies started to submit their income reports as they entered the last quarter of the year. We’ve seen reports from Microsoft, Google and Intel before. Now is Apple to the fourth quarter of 2023 shared his related income. However, it was noteworthy that the company’s revenues decreased for four quarters.
Apple’s last quarter revenue was 89.5 billion dollars
Apple announced its financial results for the fourth fiscal quarter of 2023. According to the report, the company With a revenue of 89.5 billion dollars announced a loss of $0.05 per share. This decline in revenue occurred as Mac and iPad sales decreased significantly.
According to the company’s statement, earnings for this period decreased by 1 percent compared to the same quarter last year. The only bright spot for Apple was the iPhone and Services categories. smartphone sales, iPhone 15 thanks to the two-week success of the series increased by 3 percent to 43.8 billion dollars reached.
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Services revenues, which include subscription services such as App Store, Apple Music and Apple TV+, increased by 16 percent to $22.3 billion. This category also represents an important market, such as movies, to which the company has invested heavily in recent years.
But Mac sales fell 34 percent to $7.6 billion due to the economic recession. iPad revenues decreased by 10 percent to $6.4 billion. Wearable products such as Apple Watch lost 3 percent, falling to $9.3 billion.
Here are the figures shared by Apple in its income report and their rates compared to last year:
- iPhone: $43.8 billion (3 percent increase)
- Mac: $7.6 billion (34 percent decrease)
- iPad: $6.4 billion (10 percent decrease)
- Wearable Devices: $9.3 billion (3 percent decrease)
- Services: $22.3 billion (16 percent increase)
Apple CEO Tim Cook stated that iPhone sales broke a record in the last quarter. However, the ongoing competition, especially with Huawei, in the Chinese market seems to have managed to put pressure on the general market. Let’s see how Apple will respond to this competition.