The world’s largest company Applecould not show the expected performance in 2023. Apple’s sales in China It was reported that it decreased by around 30 percent. It was stated that this decline will continue in 2024 due to local competitors.
Apple sales fall 30 percent in China
According to analysts, Apple’s sales in China will decline sharply in 2023. The downward trend is expected to continue this year. Analysts, iPhone 15 series He said it had an unexpectedly sluggish sales record. iPhone shipments in China dropped 30 percent year-on-year.
On the other hand, the sales success of other technology companies in China did not go unnoticed. For example Huawei, recorded impressive growth during the same period, thanks to the popularity of the Mate 60 series in the country. Supporting 5G technology for the first time in years Mate 60 serieslaunched just two weeks after the iPhone 15.
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Analysts attribute the decline in Apple sales to both rival companies and users in China turning to domestic brands. Huawei’s last year Nearly 35 million phones It is estimated that he sold it. This figure could have been even higher if it weren’t for supply constraints for the company.
Analysts stated that Apple sales will continue to decline in the coming period. They pointed out that double-digit losses in China could be magnified by local brands. Despite the iPhone discounts in the country, sales volumes do not increase, Apple’s prices indicates that it needs to be readjusted.
The decline in Chinese sales also affects Apple’s overall success. Although it is still the world’s best-selling brand, it is under great pressure in the technology world due to competitors such as Huawei and Xiaomi.
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