It has been claimed that Apple, one of the world’s largest technology companies, plans to buy the broadcasting rights of the English football league Premiere League. There is no concrete explanation on the subject yet.
Most of us think of the word ‘Apple’. iPhone, MacBook Although the products are coming from the company, Apple TV, Apple Music, Apple Arcade It has already entered the digital service sector with its services such as, and reveals that it will further increase its weight in this field with new investments. Recent claims show that Apple TV may soon become a part of the lives of sports fans, especially.
According to the claims made by the British Daily Mail newspaper, Apple is the most popular national football league in the world. Premier LeagueHe has aspired to. Unlike American investment companies, the company does not plan to buy a football team from England, but plans to buy the broadcast rights of the Premiere League directly.
Even if the allegations are true, we will wait at least 3 more years.
There has been no statement from the Apple wing on the subject yet. Therefore, we can say that the information put forward is in the dimension of ‘claim’ yet. Moreover, even if Apple’s broadcast rights initiative is real, we have to wait for a while to see any concrete steps in this regard. Because Sky Sports’ current broadcast rights contract, 2025It will end in .
Could Apple really be interested in the Premiere League?
The comedy-drama series Ted Lasso, which was broadcast on Apple TV + and tells the story of the coach of the same name, who was brought to the head of a football team, received great global acclaim and managed to win 7 Emmy awards. Also, Apple yesterday announced the controversial ‘European Super League‘ announced a documentary about the initiative.
More importantly, Apple officially debuted in sports broadcasting last year, and the American national baseball league Major League Baseball and the national soccer league Major League Soccermade agreements for the broadcasting rights of He also tried his luck for the American football league NFL, but lost that ‘tender’ to YouTube. As we can see from here, Apple takes sports broadcasting very seriously.
So how does the Premiere League look at leaving the streaming rights to Apple?
As we mentioned above, there is no official statement about this yet. However, we can predict the point of view of the clubs. Many American ‘bosses’ with a club in the Premiere League are on their current 3-year term. £5.1 billion (TL 117.2 billion) believes the value deal is below the league’s value and looks to investments by American tech giants to increase revenues. Therefore, Apple’s bid for the Premiere League broadcasting rights – depending on the offer – may be welcomed.
Source :
https://www.dailymail.co.uk/sport/football/article-11633733/Apple-TV-set-enter-bidding-war-Premier-League-rights.html