Apple has started to increase its presence in the market with the moves it has made in recent years. It targets price performance users with the iPhone SE, SE 2, XR and 11 models. On the other hand, with the design changes and price policy in the 12 and 13 series, the competition with Android devices is intensifying.
This led to a positive increase in iPhone sales. In fact, according to a market research company based on supply chain data, Apple managed to sit on the throne of Samsung by increasing its market share to 23.1 percent in the 4th quarter of 2021.
How to set up the million-dollar Apple ecosystem?
If you want to be included in the Apple ecosystem, we have brought together the most affordable devices among many devices to choose from.
Apple takes the ropes as the pandemic eases!
In the past year, the industry has experienced many key component shortages such as display panel driver ICs, especially 4G and low-end 5G chipsets. Permanent component gaps prevent smartphone brands from ramping up device production in the second half of the year.
According to the latest research by TrendForce, an improvement in the demand for the electronics sector is observed in the second half of this year, due to the arrival of the season when the smartphone market, e-commerce promotion activities are intense, and the easing of the COVID-19 epidemic in regions such as Southeast Asia.
It is said that Apple is the company that benefits the most from this situation, and that the promotional event of the iPhone 13 family has made a great impact all over the world and has a positive effect on sales. The company introduced 4 new models called the new iPhone 13 mini, 13, 13 Pro and 13 Pro Max. Thanks to the 22.6 percent increase in production with these devices, it reached 51.5 million units. In fact, this situation alone was enough to move Apple to the 2nd place of the list.
But during the holiday seasons, Apple generally experiences a boom in sales. Supply chain reports on production levels also confirm this. He says that the market shares of brands such as Samsung, Oppo, Xiaomi and Vivo will shrink, while Apple will increase its market share, which was announced as 15.9% in the third quarter, to 23.2 percent in the last quarter of the year. This will be enough to pass Samsung and sit in the first seat.
What do you think about this subject? Do you think Apple will be able to sit in the leadership seat as envisaged? Don’t forget to share your views with us in the comments!