Apple A while ago, he started to do high-level work in the world of cinema, allocating a budget of 1 billion dollars. AppleTV+Some of these films released beyond were also released in cinemas. So, did these movies meet Apple’s expectations?
Apple movies crashed at the box office
Apple’s recently released movies have received lower-than-expected box office revenues. New reports show that the company wants to deliver these productions to more people through rental and purchase.
apple, Killers of the Flower Moon, Napoleon And Argylle: Undercover Spy He invested a total of over 700 million dollars in three films. However, the total box office revenue of these films reached only 466 million dollars. This is Apple’s A loss of 250 million dollars It shows that he suffered.
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However, according to new reports, Apple; Before the Apple TV+ platform, it started selling movies through services such as iTunes and Amazon Prime. The company aims to recover costs and make a profit through leasing or purchasing. We should also note that the movies are offered with local pricing.
Both “Killers of the Flower Moon” and “Napoleon” topped the App Store movie rental and purchase charts last year. A studio source stated that both films were profitable despite low box office revenues, thanks to side profits.
Even though the box office fell short of expectations, Apple has no intention of withdrawing from the movie industry. It wants to make significant investments in the world of cinema, especially Apple TV +.