In the first quarter of 2023, it was announced how many computers the companies sold. Apple was the worst performing company, down 40% from the previous year.
The economic problems that have been going on for a while around the world have had a negative impact on computer sales recently, as in many other areas. The new data published is on Apple’s sales in the first quarter of the year. experienced a serious decline revealed.
The report published by IDC included the PC sales of many companies from Apple to Asus, from HP to Dell. Looking at the data, Apple’s Mac sales in the first three months of the year fell from 6.9 million to 4.1 million and the company did not seem to be having a very good time.
Apple is the company that suffered the biggest drop in sales, down 40%
Data from IDC revealed that Apple achieved a DP 8.6% market share with 6.9 million sales in the first quarter of 2022. But this year’s stats show that Mac sales 40% showed a decline to 4.1 million, while its market share decreased to 7.2%. Although it ranks 4th in sales, these numbers made Apple the company that experienced the most decline compared to last year.
This decline in Apple’s Mac sales, global economic problems and declining demand It is possible to say that it is possible for reasons such as. In addition, the M2 chip, which the company introduced recently, could not fully meet the expectations of customers. It is possible to say that this may also affect sales.
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On the other hand, due to the decrease in computer sales of the US company recently, the production of M2 chips in January and February. you stopped allegations were made. Current data also strengthen this claim. In addition, Tim Cook admitted that they had difficulties in the PC market at a meeting last month; but he said they had an advantage with silicon chips.
Total PC sales fell 29%, saw serious declines in companies other than Apple
As you can see from above, it seems that all five sellers are struggling with sales. Lenovo is at the top with 12.7 million sales, compared to the same period of the previous year. 30% of experienced a decline. Fall in HP 24%at Dell 31%, 30.3% in ASUS we see that. Other brands too 26% appears to be in decline.
Finally, it is not overlooked how much the total PC sales have dropped. According to data from IDC, in total in the first quarter 56.9 million sales made. Last year, this number was 80.2 million. This showed a 29% decrease in total.
PC sales in the first quarter of 2023
| Brand | 2023 sales | 2022 sales |
| Lenovo | 12.7 million | 18.3 million |
| HP | 12.0 million | 15.8 million |
| Dell | 9.5 million | 13.7 million |
| apple | 4.1 million | 6.9 million |
| ASUS | 3.9 million | 5.6 million |
| Other | 14.7 million | 19.9 million |