Apple is known for the importance it attaches to R&D studies; It is known for its research center projects in France, Israel, Japan, England and Sweden. The company, which already has a research center in China, decided to add a new one following recent developments.
The biggest reason for this move is China’s population of 1.4 billion and its young talent potential. In addition, it is thought that only local people who know the culture of the region can find solutions to some problems occurring in the country. Here are the important details…
Apple is on the agenda with its research center!
The center to be opened in Shenzhen has created great excitement in the country. It was stated that this city was chosen due to the parts suppliers in the region and its central location. In this way, it is planned to significantly reduce production costs by localizing all stages as much as possible. Project manager Isabel Ge Mahe said in her statement on the subject that they have spent 139 million dollars so far for research centers in China and that their investments will continue rapidly.
Thus, it is aimed to ensure a healthier marketing process by bringing the production team and the sales network closer together. However, the project also has a political side. Relations between America and China, which have become very tense recently, have started to affect technology companies as well. Apple, whose iPhone sales in the country have fallen noticeably, began to look for a solution to this situation. Research centers to be opened across China are also seen as part of this effort.
Apple’s share value crashed!
Apple, one of the most talked about companies, was on the agenda this time with its falling share value. Here are the most important details…
So what do you think about this issue? Do you think the strategy followed by Apple is correct? You can easily share your answers with us in the comments section below. Your opinions are very valuable to us.