Apple could not achieve the desired sales in the computer market. It was determined that Apple, which stopped M2 production at the beginning of the year, experienced a decrease of around 40 percent in Mac sales. It became the fourth best-selling brand of the last quarter.
Mac sales down 40 percent in 2023
According to the new report by International Data Corporation (IDC), the computer market took a big hit in the first quarter of 2023. global computer shipping, 56.9 million units decreased by 29 percent compared to the previous year. Researchers say claims due to Covid-19 are a thing of the past.
Apple, on the other hand, was the brand most affected by this decline. According to the study, Mac shipments decreased by 40 percent year-on-year. In the last quarter only able to sell 4.1 million Macs The company ranked fourth with a market share of 7.2 percent.
Apple shuts down TSMC for M3 MacBook!
By closing TSMC’s N3E process alone, Apple brought forward the M3 and A17 Bionic processors developed for the MacBook and iPad.
Drop in Mac shipments has M2 chip MacBook Air occurred at the same time as the release of the models. Despite the campaigns offered with the new year, Apple had difficulties in attracting customers. However, manufacturers such as Lenovo, HP, Dell and Asus also experienced a decrease in shipments compared to the previous year.
Top selling brand in the first quarter of 2023 Lenovo it happened. Accordingly, it managed to sell 12.7 million computers with a 22 percent market share. However, the report also expects the computer market to grow through 2024 if the economy is trending upwards.
shiftdelete.netApple stopped production of the M2 for a few months at the beginning of the year. The company did not explain why production was suspended. But it may mean that he expects better sales. Apple’s M3 Mac series We know it’s ready to launch.
So what do you think about Mac sales? We are waiting your comments!