Apple Allegedly Developed Its Own Search Engine

Mark Gurman, one of the experienced technology editors, made striking statements about Apple in his latest Power On newsletter published in Bloomberg. Gurman said Apple engineers have long been a search engine He said that they are working on it and that this search engine, coded as “Pegasus”, is also being tested in some services. However, although Apple’s search engine is ready, it is not published. In fact, there is no such plan for now. promise not the subject.

In fact, rumors that Apple is developing its own search engine have been talked about for a long time. However, to date, there has been no concrete development on the subject. did not happen. It seems that the statement made by Mark Gurman will be recorded as the newest of these. Because it is not a big secret that Apple trusts Google very much in terms of its search engine. In addition, signing an agreement with Google will bring an additional $8 billion into Apple’s coffers every year.

You may even have used Pegasus on the App Store

According to the information obtained, Apple’s pegasus The code-named search engine has reached users as a preview in the past through services such as the App Store, Apple TV, Maps, Apple News and Spotlight. In this process, Apple actually tested some features of the search engine. But when all this happened, what kind of experience did the users have? not sure. Because the company never announced that such a process took place.

According to Mark Gurman’s statement, the search engine is a new feature for Apple, although it is not essential. income source. Of course, there is also the issue of being a rival to Google. It is not known whether Apple will one day offer its own search engine to all users, but it is clear that such a move is expected to happen in the technology world. will make a big impact It is an indisputable fact. In addition, the search engine leverage that Apple will hold may also increase the $8 billion commission paid by Google. After all, Apple will have a good reason to bargain.

What was discussed in the past?

History of claims that Apple developed a search engine until 2015 It endures. The allegations made at that time were based on the company’s “Apple SearchIt was about looking for employees for the search engine called “”. However, there was no development in the following period. Until 2020. Reuters with Financial Times News sources such as stated that Apple’s search engine is ready in 2020. However, the fact that Apple earns a regular income from Google means that this search engine “unnecessary“caused him to stay.

Now all this seems to be behind us. According to Mark Gurman, there are two options. Apple follows search engine move from Google more commission can use it as a trump card to get Or, despite everything, Apple launches its own search engine and becomes a rival to Google. According to Gurman, Apple publishing its own search engine From the Apple Watch group It will provide as much income as it can. All of this will become clear in the coming period.