Amazon announced that it will add three new interactive ad formats to Prime Video. These ads will aim to encourage subscribers to shop on Amazon.
Movie and TV series platforms, which used to be completely ad-free, have changed this approach in recent years and started to turn to subscriptions with ads. We first saw these moves from Netflix and then from other platforms. Prime Video, which is affiliated with Amazon, has also been showing ads to those who did not pay additional fees for several months.
Now, a new statement has come from the company regarding advertisements. Amazon calls for “living room” devices three new ad formats He announced that he would bring it.
New ad formats will be shown when content pauses and even after ads
The new ad formats to be added to Prime Video will be interactive ads that encourage subscribers to shop on Amazon. These ads will appear to users in different ways. For example an interactive shopping ad when they pause the content they will be able to see. Even advertisement within advertisement It will even take place.
The company stated that it will bring it to the devices in the living room. There is no detailed explanation about this, but it means that they can be released on Prime Video on devices such as televisions and consoles. No information has been shared about whether it will come to mobile devices. Let’s add that ads will appear before the user in TV series, movies and all other types of content.
Amazon wants subscribers to shop while watching content
The first of the three formats is an ad format called “carousel”. This format different Amazon products that the user can explore by swiping will show. The user will be able to stop these ads, browse the products and add them to their cart.
The other is “interactive stop ads”. As you can understand from the name, they will appear when you pause something you are watching and they will be interactive. The user directly from the screen add to cart or get more information about It will have options such as. These ads are normally shown Even after advertisements, the user will appear before you. The third and last format is displaying information about brands It will encourage you to shop on Amazon.
Amazon has not announced when it will begin rolling out the new formats. Instead, he said “next publication year”. This is normally After 31 August Considering that we have come across it, we can predict that new formats may be released in September.
Prime Video’s version with ads, which came in January, is not yet available in Turkey. We don’t know when it will come. Therefore, it is not possible to say anything about the arrival of new formats to our country at the moment.