Facebook groups and some websites sell fake product reviews for marketplace platforms. Amazon pressed the button for Facebook groups set up for the fake reviews network.
Amazon bans groups set up for fake reviews
According to the BBC’s report, more than 10,000 Facebook groups provide fake product reviews. Legal action has been taken against groups serving Amazon sellers in the US, UK, Germany, France, Italy, Spain and Japan.
Amazon has announced that the groups created offer money or free products in exchange for fake product reviews on Amazon. Meta scrutinized similar groups in early 2022. As a result of the review, the group called Amazon Product Review, which has 43,000 members, was closed by Meta officials.
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Products with a high score rank higher in the marketplace, gaining more visibility. However, it is known that products with high scores are positioned first in search engines.
The groups created for the evaluation of counterfeit products developed different methods to overcome the algorithm developed by Meta. Discovering that the phrase “Refund after review” was detected by the algorithm, the groups continued to post “R*fnd Aftr R*vew”.
Half of the identified groups were shut down by Meta after being reported by Amazon. Making a statement to the BBC, Amazon underlined that their main target is group managers.
“Proactive legal action against bad actors is one way we protect customers by holding them accountable,” said Dharmesh Mehta, vice president of sales for Amazon partner services. said.
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