Amazon downsized on the gaming side and laid off 180 people. Most surprisingly, Amazon Twitch channel Crown was also closed in this context. But how will all these negative situations benefit Prime Gaming members? In this sense, Amazon is seeking to offer better quality and more free games for Prime Gaming members.
Amazon will give away more free games for Prime Gaming members
Amazon, which has recently started to attract attention in the free game craze, is trying to get ahead of even Epic Games. Although it is not yet clear which games will be offered for free, the company has fired 180 people in this context.
Amazon Games Vice President Christoph Hartmann announced in his statement that they received users’ ideas and suggestions about Prime Gaming. In this sense, Prime Gaming members declared that they want more and better quality free games.
The company, which is unrivaled on the e-commerce side, is at the forefront with Twitch on the gaming side. However, the company is seeking further growth in the gaming market. Wanting to develop a more intimate relationship with the end user, Amazon started to distribute free games during the pandemic.
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Amazon, which has been distributing better quality free games especially in the last year, is seeking to raise this goal even higher. The company also shut down its controversial Twitch channel Crown in order to focus more on the free-to-play side. However, this channel had major sponsors such as Intel and Progressive.
Recently, the Amazon Twitch channel has decreased greatly in terms of both viewing and interaction numbers. We also came across news that the channel had inflated the number of subscribers and interaction numbers. There is a possibility that these news may have an impact on Amazon’s closure of the channel.
Amazon laid off 100 people in its gaming department in April. Again, the number of people the company has laid off since last autumn is around 27 thousand. Apart from Amazon, Meta faced huge waves of layoffs at Google and Microsoft. Increasing economic uncertainties, especially in the world, cause companies to close down departments they deem unnecessary.
This month, Amazon Prime Gaming members will get the legendary Star Wars game Star Wars: Knights of the Old Republic for free, starting from November 16. To become an Amazon Prime Gaming member, you need to purchase an Amazon Prime membership.