There has been news of a partnership with a leading altcoin project from Warner Music. In this context, the partners will provide funding, marketing support and access to other resources to altcoin projects working at the intersection of the program, music and Blockchain.
This altcoin project collaborates with Warner Music
Warner Music Group places more emphasis on blockchain-based startups. To this end, Warner Music has formed a partnership with Polygon Labs. In a statement Wednesday, Warner Music announced that it has created a new music accelerator program aimed at supporting decentralized music-related applications and projects built on the Polygon Blockchain.
The program will specifically look for projects operating at the intersection of music and Blockchain. Warner and Polygon’s priorities will include companies working to create new mechanisms for the decentralized distribution of music, those focused on fostering artist-fan communities, developing on-chain ticketing solutions, and researching music-related collectibles. Successful projects in these areas will ideally operate on the Polygon Blockchain.
Projects will receive support from Warner Music and Polygon Labs
The program will accept applications on an ongoing basis. Projects accepted into the program will be funded by both Warner Music and Polygon Labs. It will provide access to the networks of both organizations in the form of mentoring, strategic advice, and marketing and promotional assistance. Oana Ruxandra, Warner Music’s Chief Digital Officer and Vice President of Business Development, made a statement regarding the partnership. In this context, Ruxandra said:
WMG is focused on enabling its artists and songwriters to build, activate, engage and monetize their communities in this new era of music creation and consumption.
Warner Music works with multiple Blockchain companies
cryptocoin.comOver the past two years, Warner Music has aggressively partnered and piloted numerous blockchain native companies, including NFT marketplace OpenSea, Polygon-based NFT music platform LGND Music, and metaverse platform The Sandbox.
There is a strong interest in decentralization and other cutting-edge technologies. This interest was further fueled when Robert Kyncl, YouTube’s former chief operating officer, joined Warner Music in January as the company’s new CEO. Kyncl, a renowned technology advocate, has since stressed that “new tech startups” will be at the center of Warner Music’s future. Meanwhile, in March, the company laid off 270 employees. However, all roles related to Web3 and AI initiatives remained.
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