Luxury cars like the Mercedes G-Class are sold out for years.
Munich The more cars that are sold, the better. Almost all vehicle manufacturers followed this logic for decades and produced under full load. If there was overcapacity, the trading partners of the groups simply pushed their bodies onto the market at the end of the month with considerable discounts – losses or not.
Now, however, the industry is consistently changing course. The new leading currency of the industry is no longer sales, but profit. Thanks to a few tricks, Mercedes-Benz, BMW and the brands of the Volkswagen Group are making more money than ever before, despite falling deliveries in some cases as a result of the corona crisis and the lack of chips.
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further