Allegedly “Seat Withdraws From Automobile Sector”

Spanish automaker working within Volkswagen seat, has lost its former popularity for a while. The main reason for this is that the chip crisis that emerged with the COVID-19 pandemic has reduced the speed of brand production. However, while this is the case for Seat, it has been serving under Seat in the past and has become an independent brand in the past years. Cupra This is not so for the case. The premium brand is working hard to increase its production and global presence.

This has led Seat to a controversial point for some time. While some industry sources suggest that Seat may be shut down, brand management has denied these claims. did not fully accept. The last statements made areSeat withdraws from the automotive industry” has caused the allegations to come to the fore again. What about the Seat front? what is happening? Let’s take a look at all that happened.

Seat isn’t going anywhere! At least for now…

The name that spoke about the future of Seat in the past, Volkswagen CEO Thomas Schaferwas. In an interview with Autocar(1), Schafer spoke about the future of Seat: We’re not killing Seat. We just have to decide our future. We are still working on a plan for Seat. until 2028 or 2029 no problem.

Thomas Schafer also spoke about Seat’s sister brand, Cupra, in his statements in October 2022, “Cupra, Seat’s is the future. Cupra is Seat’s forward-looking reinvention. Cupra will switch to electrification much faster.” Volkswagen CEO’s statement said that the company will sell Seat and Cupra. that you put them in different categories It was a clear indication.

Let’s move on to the present: Seat can become a mobility brand!

This time, their names were not disclosed. a group of Seat managers, spoke again to Autocar(2). In the statements made this time, it was stated that there were no problems with the future of the brand. At least until the 2030s. For after that unclear there is a future. In the news in Autocar, it was reported that Seat officials used the following statements:

We will make our decision on Seat by 2030. We continue to keep the brand updated. of the 2020s till the end hybrid and internal combustion versions will continue to be produced. But we also analyze what role Seat will play with the end of sales of internal combustion cars. seat, mobility solutions provider can be converted.

Seat President Wayne Griffiths also made statements on the subject!

One of Turkey’s most famous automotive journalists Emre Ozpeynirci(3) made some statements on the subject when the allegations that Seat would withdraw from the automotive industry came to the fore. Saying that he had a meeting with Chairman Wayne Griffiths regarding the future of Seat, Özpeynirci shared what Griffiths said in this meeting held in the past. Wayne Griffiths, Emre Özpeynirci”for seat end of the road did it appear?‘, his explanation on the subject was as follows:

No, on the contrary, Seat will continue on its way with sure steps. As Cupra is a newly released brand during the pandemic period, we have shifted most of the supply. Frankly, we tried to protect Cupra. That’s why Seat’s production has decreased. Now, with the reduction of the chip crisis, production continues to increase. Finally to Seat there is a high demand. We will continue to grow with 2 brands. Whether Seat will produce an electric model depends on the circumstances. Currently, electric vehicles are mostly in the premium segments due to their costs. If there is a democratization of electric vehicles in a short time, there is no doubt that the Seat brand electric models will come into play.

So what awaits Seat in the future?

The statements from the Seat front actually indicate the future of the brand. time will determine it reveals. There are those who know; The European Parliament passed a resolution and decided to ban the sale of cars with internal combustion engines by 2035. If electric cars come to a very different point than today when those days approach, we will have the opportunity to meet with the brand new models of Seat. Otherwise, Seat is a small city vehicle manufacturer. mobility brand will become.

Don’t worry that Seat is expensive in Turkey! Volkswagen doesn’t care much about the brand

Although Seat is popular in Turkey, it is a brand that hurts with its prices. However, in other countries the situation is different. Volkswagen and Seat themselves are very fond of this brand. he doesn’t care. In fact, Volkswagen CEO Thomas Schafer made the following definition when making statements about this brand: An entry-level brand for young customers. Here is this statement, Seat’s “Renault’s Dacia‘. The transformation of Seat into a mobility company, Volkswagen’s you won’t care.

Source (1), Source (2), Source (3)