A statement came about the allegations of Bruce Willis’ Deepfake deal that emerged the other day. The manager of the famous Hollywood star denied reports that Willis sold his face to Deepfake.
With the development of artificial intelligence, even unreal human faces and voices can be produced today. deepfake areas can have both positive and negative effects. We have also discussed how deep fake and fake faces can be used for malicious purposes many times before.
The other day, a big claim was made about artificial intelligence technology from Hollywood. Allegedly; star name of the cinema world and recently retired Bruce Williswas the first actor to approve the use of his face digitally.
Claims that Willis allowed his face to be used digitally were denied
According to the information shared by The Telegraph; Willis with a deepfake company’your digital twinHe had agreed to his rights. However, the manager of the famous actor stated that there is no such agreement, only because he was ill last year, his face was taken digitally and used in a commercial. You can watch the commercial in the video below.
The company, which allegedly reached an agreement upon the statement of Bruce Willis’ manager, announced that the shared news was misrepresented, and that the actor could not sell rights to anyone in any way. With this unfortunate news, we have seen how dangerous and illegal deepfake technology is.
What are you thinking? Do you think there will be new laws on deepfake technology in the future? Please do not forget to share your thoughts with us in the comments.