In the report published last week, it was revealed that work is being carried out to show more ads in free games on Xbox. Allegedly, Sony free PlayStation games started testing its own advertising program for
According to Advertising Insider, Sony sought to generate more revenue. The company, which plans to encourage developers to publish free games, will create a new revenue model by displaying ads to players.
The most downloaded PlayStation games have been revealed
Sony announced the most downloaded PlayStation games last month. The list included popular PS4, PS5 and PS VR games.
Sony will add ads to free PlayStation games
It is stated that the advertising model developed by the company will be compatible with the game played. For example, in virtual sports complexes to billboards real-life ads will be placed. Sony also avatar It plans to publish advertising and promotional content in many areas, including in-game images such as
Microsoft does not take any revenue share from ads in free games. However, it is not yet known how the system will work on the Sony side.
Sony, which is stated to have strict rules about choosing advertising partners, will not work with companies that collect personal information. Sony’s advertising program until the end of 2022 expected to be implemented.
After the companies show ads in-game, they will be able to follow the purchasing habits of the players. Analysts state that this issue may cause problems for both Sony and PlayStation owners.
xboxannounced that it will activate its advertising program in the third quarter of 2022. On the Sony side, it is estimated that the work is accelerated in order not to fall behind in the competition with Xbox.
What do you think of PlayStation’s advertising policy? You can share your ideas in the comments section and on the SDN Forum.