One of the world’s largest manufacturers of sporting goods adidasstarted to work on making its iconic emblem more modern. But a surprise came to the company from social media: Adidas’ new logo It was leaked online before it was officially announced.
The German manufacturer has removed the word “Adidas” accompanying the three stripes in its new logo and has brought the strips closer together, although not visibly. new logo, 2022 Qatar World Cup It was revealed with the appearance of jersey images.
What has changed with Adidas’ new logo?
In Adidas’ App Store The new logo, which has started to be used, has not been officially announced by the sports company. However, Adidas has started making the transition to the new logo, including the production of jerseys for the World Cup to be held in Qatar in 2022.
Adidas, its five biggest customers, Manchester United, real Madrid Arsenal, Bayern Munich and Juventus designs jerseys for dozens of football teams around the world. Moreover BesiktasPopular teams such as Ajax, Boca Juniors, Celtic and Leicester City also buy their jerseys from Adidas.
Consisting of three lanes that look like the side of a mountain current Adidas emblem It was first used in 1991. Before this logo, however, Adidas was known for its classic clover-shaped emblem. This three-leaf emblem, which began to be used in 1972, still appears on a number of products.
social media users, of the 2022-23 season He thinks it will be the last period with the old emblem. However, it should be noted that the company did not receive an official post about the new logo.
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