Adidas, one of the first brands that come to mind in sportswear, keeps up with the latest developments in the field of technology. Metaverse, which increased its popularity after Facebook changed its name to Meta, does not escape the attention of the giants in its field.
Recently, the famous brand interested in the NFT industry announced its partnership with the popular NFT startup Bored Ape Yacht Club, crypto investor G.money and NFT comic series PUNKS Comics.
Today we leap Into The Metaverse with @BoredApeYC, @gmoneyNFT & @punkscomic.
It’s time to enter a world of limitless possibilities.https://t.co/LmgtrRn20c pic.twitter.com/40kU8tayrS
— adidas Originals (@adidasoriginals) December 2, 2021
Adidas shared on Twitter “Time to enter the world of unlimited possibilities” used the phrases.
The recent statement of Adidas’ spokesperson that “Metaverse is one of the most exciting developments in digital right now and makes it an interesting platform for Adidas” was a sign that the famous brand would take the Metaverse step.
It did not go unnoticed that Adidas Originals changed its twitter profile picture with the BoredApeYC NFT after announcing the partnerships.
Saying “The SandBox is our first playground” in the video shared by Adidas on their twitter account shows that the famous sports brand will continue its Metaverse projects on SandBox.
A few days ago, the most popular Metaverse giant, The Sandbox, announced in a statement that Adidas owns a virtual land plot named after the brand.