Adidas CEO Bjørn Gulden announced that he gave his phone number to all 60 thousand employees to gain their trust. Gulden says he receives 200 messages a week from employees urging him to make changes.
We have seen many times that company CEOs have made radical moves to change the bad situation. The changes made by Elon Musk as soon as he bought Twitter may be the most obvious example of this. However, who takes over the seat at the beginning of 2023 Adidas CEO Bjørn GuldenBefore changing the company, he tried to change the employees’ perspective on the company. And in an extremely interesting way.
According to information provided by The Wall Street Journal, Bjørn Gulden said during a meeting to prove that Adidas would become a more transparent company after he took office. He shared his mobile phone number with 60 thousand employees of Adidas. So, what kind of result did Gulden achieve with this move?
Employees text Adidas CEO 200 times a week
According to the statement made by Gulden, when he took office, he was a manager at Adidas.Culture of making excuses not to do thingsGulden stated that after sharing his mobile phone number, employees sent him 200 messages a week and demanded changes in the company.
“Some people think I’m crazy,” Gulden says, but argues that leaders should be open to communication. Adidas, especially during the pandemic period, with Kanye West’s antisemitic statements It had turned into a loss-making company. Gulden seems to think that the way to solve business problems is to solve internal problems.