The Super Bowl event, which became popular with America’s concerts especially ‘at halftime’, took place the other day. In this event, where companies line up to advertise, Meta created a controversy with an advertisement it published.
The Super Bowl, which is one of the biggest sports competitions with followers from all over the world, took place last day. Previously, we have conveyed to you the trailers of the new movies and TV series released in the Super Bowl, which is very important for American football fans.
In addition to movies and TV shows, many brands from technology companies to automakers are competing to advertise in the Super Bowl. Of course, formerly known as Facebook. Meta He also ran an ad during the Super Bowl. He even published such a video that this ad, in which Meta tries to identify its users with a ‘dog’, seems to be talked about a lot, both with the message it gives and the way it does it.
Meta ad depicts users as a ‘trash dog’
In an advertisement to promote Quest 2, the new Metaverse virtual glasses, Meta presented its users with a dogs thrown into garbage disposal described as. The ad was probably designed to get people excited about the Metaverse, but the message of the ad was the kind of reaction that we looked at.
The dog and his friends, who were on the scene at the beginning and seemed quite happy, suddenly ‘fall out of favor’. Then, unfortunately, this dog does not end well. Rescued from a garbage disposal at the last moment, the dog suddenly finds himself in the Metaverse using Quest 2 and suddenly regains its former popularity. Then he meets up with his old friends with whom he shares the scenes.
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It’s not easy to understand why Meta chose such a method in this ad, but the main message is somehow ‘that happiness that you can no longer find in the real world and you can find old friends in the metaverse’. This means that Meta may have imagined a future where happiness can only be found in the metaverse for its users, whom he identifies with a dog.