Migros launched “Say from Migros!” with the aim of taking the shopping experience to the next level and making users’ lives easier. It attracts great attention with its campaign. The campaign, which draws attention with its visual world and wildly entertaining music, gives the message that Migros can meet all the needs of a home with its wide product range.
Migros attracted everyone’s attention with its innovative campaign!
Migros offers a wide range of services, from grocery shopping to food, from electronics to cosmetics, through applications. The company makes the lives of its users easier by offering practical solutions to consumers.
Migros Virtual Market, Migros Kendi, Migros Yemek, Tazedirekt, Macroonline, Migros Extra and Mion brands, which are highlighted in the commercial of the campaign, are conveyed to the audience as they can be accessed through a single application. The subtext is “only the Migros application is enough for everyone and every home!” The message is emphasized with a pleasant tone.
Adopting the concept of “saying” in today’s online shopping world, Migros uses this expression in its campaign slogan and commercial music, telling consumers “Say everything you love from Migros!” conveys his message. The music of the campaign bears the signature of DCMP Composing Studio, which successfully interpreted Tesher’s song “Jalebi Baby”, which has been listened to billions of times. Fatih Kızılgök is the director of the campaign.
Reflecting Migros’ innovation and user-oriented service approach, this campaign not only offers consumers a different dimension in the shopping experience, but also offers a fun and impressive atmosphere.