A Brand New Font Arrived on Spotify: “Spotify Mix”

Spotify, the giant music platform that constantly tries to take the user experience to the next level by offering different features, has now come out with a very interesting announcement. The company launches its own font “Spotify Mix” he announced.

Spotify Mix, created by combining various fonts, started to meet users as of yesterday. Both both in the mobile app and the desktop version We will now encounter this font.

Spotify Mix, which creates a unique brand identity for Spotify, will look like this:

Spotify stated that they were freed from traditional typographic restrictions to determine the new font and elements from multiple font styles He says they brought it together. According to the company, this approach reflects the dynamic and evolving nature of audio culture over the years.

When we look at Spotify Mix, which is a sans serif type, we can see that it is inspired by sound waves to create a rhythmic feeling. According to the platform sharp angles and soft curves The combination gives the user a Spotify-like feel. Font is based in Berlin Dynamo Typefaces was created in partnership.

Before Spotify Mix, the company was using the “Circular” font designed by Swiss designer Laurenz Brunner on its app and desktop.

So why was something like this introduced? The company wants this unique font to be used in many places, from playlists to marketing campaigns. In this way too A completely unique brand identity is desired to be created. Although it may seem like a small change, such things can have a significant impact on how brands are perceived. We knew that many platforms, from Instagram to X, have their own fonts.